5 Ways to Create a Stand Out Brand
It’s a crowded, noisy world out there. A million businesses. A thousand brands. All shouting to get your client’s attention. It’s easy to feel lost and frustrated. It’s tough to make an impact. How in the world do you stand out?
Creating a brand that gets noticed takes more than a pretty logo or website. A stand out brand offers an experience and a connection to your audience. If you want to position yourself as the go-to leader, try these five steps to take your brand from invisible to irresistible.
Focus on the Story not the Sale
Nobody likes to be bombarded with promo after promo. We completely tune out those salesy, sleazy messages. Instead, introduce stories about your brand. Share your origin story - why and how you got started. Share your values - what does your business stand for. Share your customer experience - what is the transformation that your customer will feel after working with you. Share your expertise, your passion, your community. It’s these types of stories that build connection with your audience. By revealing the layers of your brand, you create a brand narrative that feels less salesy and more meaningful. Everyone likes a good story!
Take your audience on the journey of your business. Pull the curtain and share the good, the bad and the ugly. Share your process and the behind the scenes. Share the wins and the losses. Be open and authentic on the ins and outs of your work. You can share...What tools do you use in business? What are you struggling with? What does your desk look like? Who is on your team? How do you make your products? Where do you go for inspiration? When you include your audience into your story, soon they become invested in you.
Figure out your story and stick to it. What are you the expert in? What is your core message? Who are you serving? Once you nail these elements down, keep it consistent. You lose people when you are all over the place and constantly changing. A stable message is a memorable one. Keep your brand story consistent and soon you will build connection, reliability and trust. And once you create trust, than that leads to loyalty. We all crave loyal fans and customers!
Different is Better
Everyone is striving to be the best. But to stand out, sometimes the smarter strategy is not about being better but being different. Identify what makes you unique. Own your incomparable edge. Celebrate your signature process. In our crowded and competitive industries, focusing on your difference can be what gets your client’s attention. Spend some time figuring out your special sauce and then be bold enough to share it!
Pictures Speak Louder Than Words
We live in a visual world. 93% of consumers state that visual images are the #1 leading factor influencing their buying decisions. This means your headshot and website photos need to work hard to communicate your brand story. Establish a powerful brand through professional photography. Invest in high quality photos and watch how you can create connection, energize your brand and bring personality to your business. Storytelling images can position you as the trusted expert and inspire your audience to buy from you over anyone else.
If you are tired of being one of the many and not knowing how to position yourself as a leader, spend some time digging into your story and practicing these steps. Then watch how it transforms your ability to lead and to serve people. Soon your brand will be standing out, head and shoulders above the rest.
If you would like more information on branding and brand photography, visit my website : www.mikifoto.com or contact me at firstname.lastname@example.org for a complimentary 15 minute discovery call.
GUEST BLOGGER: Mallika Malhotra
// Photographer and Brand energizer
Mallika Malhotra of Mikifoto + Co is a fun-loving photographer and brand energizer who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and social media. She combines her strategic and photography skills to help her fellow lady bosses feel incomparable and unstoppable in their industries. Based in northern NJ, she also teaches live workshops on vision boarding and iPhoneography plus she hosts local networking soirees. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.