6 Ways to Make Your Story Part of Your Website Design

It may sound strange coming from a website designer, but the most important part of your website isn’t actually the design – it’s the words you’re sharing. Don’t get me wrong, a well-designed website is important and attracts more people to your work, but without the words to back it up, pretty images and a great layout won’t help you reach anyone.

When your website design supports your story and makes it easy for your audience to get to know you, you have a great platform to share your message with those who need it.


These are some great ways to incorporate your story into your website:

Allow People to Engage with Your Story

Share your story on your about page, but instead of just a long paragraph, break it up with a timeline or pull out the big lessons your audience can take away.

Another great way to share more about yourself without being too overwhelming is to share some fun facts about you that aren’t related to business – people want to know that you’re a real person.


Connect Through Blog Posts

Share pieces of your story that are relevant to your audience by creating blog content around your story. Not every post has to be about business, so start sharing some personal posts and allow people to connect with you as a person.

Over time, you’ll find a good balance of business and personal that works for you and your audience.


Show Who You Are Through Photographs

Beautiful images are important to attracting people to your website and communicating your brand, but you also need to include photos of you that are authentic. These should be placed on your about page and home page and should include a branded head shot and a few images of you at work.

By sharing your photo (even if you don’t want to), you build trust with your audience and they feel like they know you. Plus, you want people to recognize you when they meet you in person or on video.

Here’s a bonus: videos can be a great way to share content and let people see you in action.


Let People Know Who You Work With and Why

Tell visitors about who you want to help and why throughout your website. This is especially important on the home and about pages because that’s where people will go to learn more about you and how you can help them.

If you find that you’re getting a lot of inquiries that don’t fit your work (or if you just don’t know how to share this information), create a list of dream clients and projects you would love to take on.


Incorporate Your Mission Statement and Core Values

Your story affects so much about what you do and why you do it. And for most of us, that can be wrapped up in a mission statement and core values. But instead of keeping these behind the scenes, share them with your audience and let them know the heart of your business.

You can either share your mission statement and core values on your about page or create a separate page for them, depending on the type of business you run and how personal it is. If you’re an agency or have a large team, it may make sense to create a Mission page, but if you’re a solopreneur and the face of your business, I recommend making space for this on your about page as part of sharing who you are.

You can also turn your mission statement into a fun graphic you can share on social media and with your audience like Ringlet Studio.


Create a Design that Reflects You

As creative entrepreneurs who want to grow our businesses, it’s tempting to design a brand and website that you think people want to see. The problem with that is that when your design doesn’t reflect who you are, you won’t be as invested and your audience will be confused.

Make sure that your design is genuinely you. Sure, you need it to speak to your ideal client as well, but that doesn’t mean to decide on something you hate just to make money or bring in more people. By having a website design that reflects who you are, you’re introducing yourself visually as well as through your words – and that means that everything is consistent and builds trust.

Now that you know some ways to incorporate your story into your website design, check out your own website and see where you can add more of yourself.


If you need some help getting your website to really reflect who you are, head over to lemonandthesea.com to learn more about creating a brand and website that helps you grow your business and serve your clients well. Mention this blog post to get 10% off a website design package.



Samantha Mabe is the owner and designer at Lemon and the Sea. She loves empowering creative women with a heart to serve to grow their business through brand and website design. Her background is in design and architecture, but she’s been creating since she could hold a pencil. Samantha is a Pittsburgh native now living in Richmond, Virginia where she spends her days designing brands and websites and her evenings watching Netflix with her husband and their dog #gambittheweshi.