How To Find Your Creative Outlet And How To Utilize It

I have always been a creative person.  Like the “traditional” creative.  I sew, scrapbook, paint, needlepoint, craft.  You name it, I probably do it.  And I am organized.  Like freakishly organized, which I have found goes hand-in-hand with my craftiness!  So I have built a business around my creativity, and I make sure to make time to be creative every day.

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Jessica RasdallComment
3 Things You Need to Know if You Think You're the Only One Not Being Asked to Speak at Creative Conferences

Another conference speaker line up has been announced and you’re dealing with major FOMO. It feels like everyone ELSE is getting asked to speak at events and you keep getting skipped over. Sulking in your desk chair you scream at your computer “You forgot about meeeee!!!”

I get it, you want to speak at creative conferences but you feel like everyone EXCEPT you is getting their chance to shine. Rather than slipping into a three day netflix binge and sulking over what isn’t working…. I’m going to break down three things you need to know about how conference organizers pick their speakers AND give you action steps to finally snag your spot on the stage.

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Jessica RasdallComment
How to Tell Your Story in Your Brand Graphics

When you think about telling your story to your audience, you may originally think about communicating through written or spoken words. However, you may not realize that your brand graphics can do a lot of talking for you.

The point with telling your story in your brand graphics is not to give all the details away at first sight, but you can include visual clues throughout your brand that will draw your audience in for more. As a result, you’ll have a brand that is unique and totally you. Which will only help you stand out even more in a crowded online space!

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Jessica RasdallComment
How To Manage Your Public Speaking Nerves

Peeking through the curtains, I see the audience starting to pour into the room. As they take their seats and mingle with the people sitting next to them, they have no idea I’m pacing backstage like a weirdo with my headphones on. My adrenaline is pumping - hard. It’s almost impossible to stay still.

The speaker in me says, “You’ve been preparing for this moment for ten years. Get out there and serve your people. You WILL change lives today. Do what you do best, girl!”

The introvert in me says, “Hurry, if you slip out the back door now maybe they won’t notice…”

And then I hear IT - the host grabs the microphone, settles the crowd and begins my introduction, “Today we have a very special…”

Well, there’s no turning back now…. Here goes nothing….

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Three Steps to Book Your Next Speaking Gig

So you're 2017 goal is to start speaking but you have no idea where to begin. You can already picture yourself standing on the stage. You know what message you want to share and who you want to speak to. The problem lies in actually finding those opportunities. Today, I want to break down three steps that you should be taking right now in order to get yourself booked to speak.

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3 Reasons Why Your Imperfections Make Your Business Better

We are the dreamers and we are the doers. We are the people who get ideas and make them happen. We are creatives and entrepreneurs and we are much too hard on ourselves. On one hand, we are so aware of our own mess; ways that we fall short, don’t measure up and feel imperfect. And on the other hand, we are so aware of everyone else’s goodness; their success, opportunities, income levels and relationships.

And it leaves this thing in us where we want to hide our imperfections because we think that doesn’t sell while also wrestling with jealousy and overwhelm over everything we don’t have or could never be.

But, here’s the thing: I believe that imperfection is not the thing that disqualifies you. It has been painted that way and taught as so, but imperfection is not bad. It can actually be really good and life-giving in your business. You can let go of the overwhelm and you can see yourself as enough.

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Jessica RasdallComment
23 Things to Consider Before You Speak For Free

You were just asked to speak at an upcoming event and you’re so freaking excited. You know that speaking is the fastest way to grow your platform and increase your influence… so, heck yeah, you want to speak at this event. However, the organizer just notified you that there is no budget for speakers and they will not be able to pay you for your time or travel. Yikes! That means you will be PAYING to speak at someone else’s event.

Before you tell me, “But Jess, they said this is a great opportunity for exposure!”  Let me give you a little reality check.

YOU WILL NOT BE THE BEST FIT SPEAKER FOR EVERY EVENT AND EVERY EVENT WILL NOT BE THE BEST FIT FOR YOU.

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Jessica Rasdall Comment
Setting Work Boundaries and How that Impacts Moms at Home

You head home for the day to have dinner with your family or maybe you’re at are at a friend’s birthday happy hour. You left the office only hours ago and you’ve received several emails, calls or texts.  Can’t they figure it out on their own? Is it an emergency or can it wait until you’re in the office in the morning? Why can’t they respect your time?  Can’t you have a moment with family or friends without interruption? 

Does this sound familiar?  What is missing in this scenario is boundaries.  A consistent piece of advice from the more than 110 professional part-time working moms who I interviewed for my book was about the need to set and maintain boundaries at work.  Setting boundaries can be hard, though.

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Jessica RasdallComment
5 Ways to Create a Stand Out Brand

It’s a crowded, noisy world out there. A million businesses. A thousand brands. All shouting to get your client’s attention. It’s easy to feel lost and frustrated. It’s tough to make an impact. How in the world do you stand out?

Creating a brand that gets noticed takes more than a pretty logo or website. A stand out brand offers an experience and a connection to your audience. If you want to position yourself as the go-to leader, try these five steps to take your brand from invisible to irresistible.

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Jessica RasdallComment
7 Steps on How to Use Your Pissed off Story to Create Your Ideal Business

How you ever been in a job you absolutely loved doing? A job that kept you challenged and made you feel like you had a purpose and gave you the opportunity to implement new ideas, structures and processes. I did.

I worked as an International Training and Development Manager within the beauty and well-being industry for 7 years and then one day I was all of a sudden taken ill and hospitalised for 10 days with serve plan around my abdomen and legs. 

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Jessica RasdallComment
How & Why to Create a Content Bank

A content bank is my go-to tool for tracking content you’ve already created and related info like publish date, category, format, and response (clicks, shares and comments).

I personally like to organize my content bank by type (blog posts, freebies, webinars, videos, courses, newsletters and favorite social media posts). But you can build yours anyway that you want or in a way that best suits your business and content uses!

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Jessica RasdallComment
Which Came First - Luck or Opportunity?
“Luck is a matter of preparation meeting the moment of opportunity.”
- Oprah Winfrey
 

I am a HUGE Oprah Winfrey fan and the quote above is one of my favorites.  Why? Because it happens to be the philosophy behind everything I do.

Oprah states that she does not believe in luck and that there is no luck without being prepared to handle that moment of opportunity.  This viewpoint may seem surprising.  But when you really think about it, it makes total sense and is pretty powerful.  

I am reminded all the time how important it is to attract the right customer and establish a solid online brand and prep of your digital marketing efforts in order to create opportunities to connect with prospective clients.  Let’s face it, it takes a lot of legwork, dedication, and diligence to stay the course and develop a successful business.  At the end of the day, you want all of your efforts to make you more visible and convert prospects into customers.

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10 Ways NOT to Share Your Story as a Business Owner

You know story is essential to connecting with your audience as a business owner. It's the secret sauce that weaves your business together and allows you to stand out in a crowded market. In fact, I bet you're already using story, riiiiight?

If you're not, that's ok! I'm breaking down 10 of The Most Common Story Mistakes that business owner's are making so YOU can avoid those suckers! And *if* you happen to be guilty of one of these offenses... don't worry! I have a solution for you as well!  

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Jessica Rasdall Comments
How to Turn Your Mess into a Message Part 3: The Ripple Effect

LET'S SHARE YOUR MESSAGE

So now that you've got your story ready to go, how do you put it out into the world? Fears, insecurities and past experience have a way of creeping up and telling us "No You Can't." But if you really want to silence those voices, you have to take back control and focus on what really matters: YOUR IMPACT. Once you refocus your attention on the good that comes from your message, you'll be able to shout "YES I CAN" with confidence. 

This week I'm breaking down exactly how to Turn Your Mess into a Message in three steps. Did I mention each step comes with a handy-dandy worksheet to help you take action? Today, it's all about taking ACTION and sharing your message with the world. Let's dive right in...

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Jessica RasdallComment
How to Turn Your Mess into a Message - Part 1

IT'S TIME TO REWRITE YOUR STORY

Tough times are an opportunity for growth. More importantly, they're an opportunity for us to impact others with our experiences.

When we're constantly faced with our friends' "Instagram Perfect Life" it can feel like we're the only one struggling. The reality is, there is usually so much more going on behind the scenes that we don't know about. 

If you feel like you're the only one going through rough times--trust me, you're not! Someone is waiting to hear YOUR dose of reality and message of hope right now. 

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Jessica Rasdall Comments
How to Make Time for Public Speaking as an Entrepreneur

I can't tell you how often someone tells me, "I'm too busy to pursue speaking." Do you know what my immediate response is? "How bad do you want it?" If you want to add speaking to your growing business, it is absolutely possible for you. Will you make it happen? Well... that's completely up to you. In today's video, I'm going to give you three tips on how to Make Time Time for Public Speaking as a business owner. 

I get it, you're "busy"... the to-do list is never-ending and the unread number on your inbox number could easily be confused with this week's lotto jackpot. But before you tell me you "don't have time" to start speaking, let's take a look at what that REALLY means...

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Presentation Prep: 3 Tips on Preparing for Q&A

You landing a speaking opportunity and you're super nervous. You're not scared of speaking... Pshhh, you're already got that in the bag. You're freaking out because they told you that there will be Q & A after your presentation.

Don't worry, I have a trick (or 3) up my sleeve to help you rock your Q&A session!

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