Ashlyn Carter serves creative women as a conversion copywriter for creatives. Leaving her job in corporate mass media and marketing two years ago, she’s traded clients like Delta Air Lines and Chick-fil-A to build a multiple six-figure business writing conversion copy for entrepreneurs like Jenna Kutcher, Melyssa Griffin, Hilary Rushford, The Bachelorette’s Desiree Hartsock, and more than 78 other clients. Some of the launches in her copywriting portfolio have generated more than $421K in revenue. She’s been a featured speaker with Creative Live, and her calligraphy has been featured in Style Me Pretty, The Knot, and Southern Weddings. Ashlyn lives in Atlanta and convinces her husband to go grab margs and tacos weekly. Read more on her website: http://ashlynwrites.com/
Copywriting, branding, marketing, wedding industry marketing, email marketing, mental health, eating disorder awareness
Small business owners, school groups, collegiate groups, women’s organizations
Seal the Deal: How to Write Copy that *Actually* Converts
Copywriting is the art and science of words that coach a conversion in marketing—something I first honed working for clients like Delta Air Lines and Chick-fil-A. This session teaches creative entrepreneurs how to DIY their own copy, from understanding the client journey, discovering their unique selling proposition, and basic copywriting formulas to plug and play.
The New Rules of Perfectionism
In 2015, I was partially hospitalized for anxiety, depression, and anorexia—stripped of my corporate marketing job, and nearly stripped of my fledgling marriage ... I never thought mental illness would impact me. Recovery taught me how to deal and the "new rules" of perfectionism. Attendees gain insight on eating disorder and mental health awareness, tools to use themselves, and more.
Email Copy for Creatives
This session can be tailored for your audience: I've given it to more advanced entrepreneurs (funnel mapping, A/B testing, Fibonacci sequences, oh my!) and to beginners (think opt-in, segmentation, and newsletter basics). This one works great for the digital platform—you'll learn how to grow your business, improve the reader experience, and more.