Ep 82: How to Host Profitable Online Summits (ft. Krista Miller)
You DO NOT want to miss this episode! Today's episode is all about online summits. Whether you're planning to host one, speak at one or even attend one, we're going to get a behind the scenes sneak peek into how it all works. Krista Miller joins us today from a Summit in a Box to teach us all of the nitty-gritty steps of running an online summit to make sure it is valuable, educational and profitable for everyone involved. So grab a pen and paper to take notes because we're diving in.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
The more specific you can get with who you are targeting for your summit and the more specific of a problem you can solve for them, the better the experience is going to be overall for your audience
It is worth putting in the extra work to find summit speakers with an audience very similar to yours! Don’t always go for the guru whose audience doesn’t overlap with yours because no one is going to sign up for the summit!
Keep a spreadsheet and a running list
Ask your email list and other industry experts for recommendations
When pitching speakers for your summit, disclose:
The mission of this summit
The goals you want to accomplish
The audience
Why you think they would be perfect for it
What you want them to cover
How they will benefit from being a speaker at the summit. Most summit hosts don’t even think to do this!!
Give at least a month to prepare their presentations
Send reminders
As an online summit host, the benefits are
Expanded visibility
List growth
New leads
Income!
Incredible networking and new collaborations
Having an incredible impact on other people’s businesses
Great examples of the offerings you can give on your online summits (because attendance is usually free)
Lifetime access to the recorded summit
Worksheets for each presentation
MP3 version so that they can listen to it over again in a podcast format
Co-Working sessions during the summit
Bonuses from speakers! Entry-level offerings
All-access pricing strategies (early, pre and post)
Tune in to hear these!
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Resources mentioned in this episode:
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