232: Introducing…The Speak to Scale Agency!
Meet The Speak to Scale Agency! We offer full-service speaker management and strategy to business owners who want to scale through speaking, but don’t have the capacity to do it on their own. We’ve got the expertise, the connections, and the passion to support you on your speaker journey.
Learn how The Speak to Scale Agency came to be, how we do things differently, and how we serve speakers in this episode!
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Me, a speaker agent? Never (say never)
In 2015, I launched my business. I helped business owners figure out what story they wanted to tell and why. As my business evolved, I began coaching business owners. I wrote their presentations, I helped them build their speaker skills, I got them on stages.
And over all those years, since the beginning, people asked me if I could research and pitch opportunities. They asked me to take on the booking and management. I always said no. Like, immediately no. (More on why later.)
Fast forward to 2023, where I had what I call “a midlife business crisis.” There were a lot of things happening in my personal life — moving, caregiving, uprooting my family — and in my professional life, things were…well, fine.
I had built a business that was working. It was successful; there was nothing wrong with it. But it felt like I was just going through the motions professionally. I had fallen out of love with my business. Two things that motivate me to do what I do are impact and purpose. And those two things felt like they were lacking.
I knew things needed to change.
The idea behind The Speak to Scale Agency
If you remember, I retired my group coaching program in the middle of 2023. During that time, I had been so bogged down with the day-to-day that I couldn’t clearly see what was next. I didn’t have the space or clarity to envision the future of my business. I retired The Speaking Strategy Academy, but what came next?
In Q4 of 2023, I decided to try something new with some of my returning clients. I went into beta testing mode, if you will. I reached out to my past clients and asked, “Hey, if you want support in implementing your speaking strategy, if you want support finding, pitching, maximizing the events you book, I wanna help.”
Those who responded positively? I thought I’d just be taking some things off their plate. But as I got into this work, I realized it was much bigger than I thought. In about a month, I realized I was about to build an agency. And I needed more support on my side to truly take my clients to the next level, where they wanted to be.
How The Speak to Scale Agency supports speakers
If you’re a new-ish speaker or a veteran speaker, you probably know that booking opportunities can be hard. It’s really hard to land a spot on that dream speaker lineup if you haven’t built brand awareness. It helps to be known first.
This is a huge part of how The Speak to Scale Agency supports speakers.
Rather than send a million pitches out and hope one sticks, my team and I attack from all angles. We focus on building your credibility first so that hosts and organizers feel more confident about booking you.
That’s why I hired a publicist to help our agency clients secure press and PR opportunities to position them as authority figures. With the right press and PR, they book speaking engagements. And when they knock those engagements out of the park, they book more engagements.
The best part for our clients? They can keep running their businesses, AND they can show up as the face of their company and be the best speaker they can be.
No more worrying about speaker fees, where your next lead will come from, whether you booked that upcoming event or not. We take care of all that. You focus on speaking.
Not your typical speaker agency
In the early years of my business, I met an agent through a speaker friend of mine who told me that I was, essentially, not marketable. I didn’t have a website or a speaker reel that would help her sell me. She told me to come back when I poured more money into creating those assets, never mind that I didn’t know how!
It left a sour taste in my mouth. It’s why it took me so long to get to this place with The Speak to Scale Agency. But then I started asking myself questions. What if a speaker agent wasn’t just there to make money? What if someone could help you make those marketing assets AND get you booked? What if your speaker manager didn’t just work to get their cut?
All those “what-ifs” showed me that The Speak to Scale Agency was the right decision, the right path forward.
Now, less than a year later, the response we’ve gotten about the agency has been incredible. The impact we’ve seen our clients make? Phenomenal. Now, we’re opening our agency doors up to the public.
If you want to amplify the impact you’re making but don’t have the capacity to do so, let’s talk. We can work with you to make it happen. Check out The Speak to Scale Agency site and book a call with us today!
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