🎉 Congrats! You're a Tier 3 Speaker 🎉
let’s make an impact (and income)!
As a Tier Three speaker, your focus is inspiring from the stage — and being paid for it. Tier Three speakers are open to all speaking opportunities, but that means marketing can get messy. You want a solid system for pitching, booking, and sales so that speaking is sustainable…AND profitable!
AS A TIER three SPEAKER, YOU…
📣 Focus on getting paid to speak as a main income driver rather than conversions. You aim to deliver an incredible presentation that serves both the host and the audience. (And your business!)
📣 Have a current strategy to scale your business through speaking, but think it could be even better. However, you need some guidance on how to improve it.
📣Attend events to do more than speak. You want to lead a community, connect with your audience, and provide as much value as you can.
📣Know the value of your presentation, and are ready to be compensated for the time and expertise you've poured into it. But translating that value into actual dollars is tricky, and you could use some advice.
CONCERNS OF A TIER three SPEAKER:
🤔As you become an increasingly in-demand speaker, you may find that pitches and research for events are overwhelming. You need a reliable process that helps you find and pitch the right opportunities for you and your biz.
🤔You can get a little carried away adapting your presentation or topics to fit the unique needs of every audience. You need a tried-and-true process that makes it easier to craft a talk that shares your message in a way that truly resonates for each audience, without forcing you to constantly start from scratch.
🤔Working with organizers can be amazing, but it can also be time-consuming. You need a streamlined system for the backend of speaking: managing professional relationships, rebooking, referrals, and making it all work for your business.
🤔You want to know where your next paid opportunity is coming from, and to have a game plan to turn each event into new engagements and bookings. Your time is valuable, but so is your message, and you want to make sure you make the most of each opportunity.
Now that we know where you're at on your speaker journey...
let’s talk about what you need next
As a Tier Three speaker, speaking is now a considerable part of your business income.
Your main concerns as a Tier Three speaker should be:
Creating a speaking system that makes it easy for you to find, research, and pitch the right engagements
Getting paid for each opportunity
Setting up a workflow for the backend of speaking that helps you manage your relationships, follow up on messages, and set up rebookings or referrals
Reaching this tier of speaking is something that many people dream of when they start speaking, so take a minute to celebrate! However, there’s always room for improvement.
You’re not interested in attracting clients or making product sales; you want to attract speaking opportunities that pay well and that don't eat into your revenue. And you want the entire process for speaking to be easy and efficient. So, let’s make that happen!
RESOURCES FOR TIER THREE SPEAKERS
BINGE THE PODCAST
Are you promoting your talk in a way that gets you noticed…and remembered? The pitching process can be tough, so make sure you’re following the tips shared in Episode 202: Title, Talk, and Takeaway: The Three Ts of Promoting Your Presentation.
Does your business run efficiently when you’re out of the office, speaking at an event? If you wanna know what goes into setting up systems and processes to run your business automatically and efficiently, you’ll want to listen to Episode 87: How to Prep Your Business for Speaking (Ft. Annie McCarty).
For more boosting your income and booking the best opportunities for your biz, subscribe to The Speak to Scale Podcast! You'll get insights into how speaking can scale your business, how to find opportunities, and public speaking tips from real entrepreneurs and biz owners who are speaking every day.
STREAMLINE YOUR SPEAKING SYSTEM
By now, you’ve mastered your message and crafted an amazing signature presentation that can be used and reused for your audiences. You have your onstage stuff nailed down. Now, you want to focus on refining your processes and making speaking a solid business!
The Business of Speaking: Speaker Workflow is your secret weapon, my friend. It’s a reliable workflow that will help you set up solid systems to implement speaking into your biz. You’ll also learn how to take on more opportunities, manage relationships with hosts and organizers, and even increase your referral and rebook rate.
GET LEGALLY LEGIT
What happens if one of your engagements changes its date, location, or venue? What if it’s outright canceled because of, oh, a global pandemic? Do you still get paid?
It’s super important that you protect yourself and your business legally with every speaking opportunity. Our Protect Your Biz: Speaker Contract Template ensures you leave nothing essential out of your contract. It helps you clearly outline expectations for both parties so you know what you’re getting into, too!
LET’S MAKE MONEY, HONEY
You’ve put a lot of hard work into your speaking skills, signature presentation, pitching and booking process — the whole enchilada. You want to make sure that every speaking opportunity you agree to is paying you what you deserve. But how do you come up with that magic speaker fee number?
Our Speaker Pricing and Packaging Calculator can help! With this calculator, you’ll understand what organizers are “buying” when they book you, and how to charge what you’re worth. You’ll also learn more about tracking your expenses for engagements, and how you can add a little extra value to your presentation. This is a must if you want to get paid for speaking!