Ep 52: Content Creation for Creative Speakers

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An interesting topic about content creation recently came up in my small group program, The Speaker’s Circle. The question was whether you should publish content containing information you might cover in your talk or if you should keep that information private and only deliver it to those who come to see you speak. Today I’m going to discuss why you SHOULD share some of the details and maybe even a few golden nuggets around your speaking topic.

Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources

 If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

 

Episode takeaways you don’t want to miss:

 

  • You want to create content around your zone of genius so that people recognize you as a subject matter expert.

  • Your subject matter can be broken out into a limitless number of sub-topics to cover in potential pieces of content

  • Your intro story could be its own piece of content

  • Your presentation is the full circle culmination of your content creation process. Don't be afraid to sprinkle it out and bread crumb it all over your platforms

  • People are still going to want to hear your presentation even if you’ve covered pieces of your topic in the free content you generate because they want to connect with YOU! There is no substitute for the energy you bring and the connection you have on stage with your listeners

  • Getting on others podcasts is a great way to pitch yourself as an effective speaker while delivering high value content to your listeners

  • Look at your presentation as a journey containing the complete framework and actionable steps your listeners can implement in their life or business vs your content being a single step or even a sub-step

 

Reminder: Take a screenshot of your itunes review and email it to hello@jessicarasdall.com to be entered to win a free speaker strategy session

Resources mentioned in this episode:

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.



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