Ep 85: SEO and Keyword Research For Your Business (ft. Tommy Griffith)
For this episode, we brought in Tommy Griffith to show us what we can be doing to deliver the kind of content that our audience really wants to consume. He's a digital marketing professional and a former SEO manager for Paypal and AirBnB who now runs his own company “Click Minded”. There is a crucial step in the SEO process that many of us are missing and today Tommy is going to help us fill in this blank. Tune in so that you don’t miss this SEO gold!
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
The value of taking your public speaking in-person presence and repurposing it for the internet
How to use Meetup.com as an effective user acquisition tactic
The value of third-party tools that give you insight into month search volumes across the internet
KWFinder.com
AHrefs.com
How important google search volume is as a proxy for demand for a given product, service or topic
The importance of understanding your customer avatar
Who are my users and how can I help serve their problems?
The importance of SEO beyond Google desktop. You can optimize for YouTube, IG, Amazon and even images!
Reminder: Take a screenshot of your itunes review and email it to hello@jessicarasdall.com to be entered to win a free speaker strategy session
Resources mentioned in this episode:
Figure out your speaking tier - Take the quiz!
Get 50% off your first year of Honeybook
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