As you’re growing and scaling your business, publicity should be one of your top priorities. However, before you start looking for a publicity agency to hire, it's important to know what PR is and how you should be leveraging it for your business. Whether you’re looking to speak on more stages, be featured on podcasts, or get published in major publications, this episode is going to help you better understand exactly what public relations actually is and how you can harness its benefits to grow your business.

On this episode of The Speak to Scale Podcast, Danielle Bayard Jackson of Tell Public Relations joins us to give guidance on how to be your own highly effective publicist. She’s also pulling back the curtain and sharing her best tips for getting others to highlight your business for you so that you can focus more on stepping into the role of the sought-after thought leader in your niche.

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Episode takeaways you don’t want to miss:

Exactly what PR is and how to be your own publicist as an entrepreneur.
The difference between advertising and PR and how to know when to use each.
How to create social proof that lands your business the exposure it deserves.
How to position yourself as a sought-after thought leader in your niche and how to look the part on social media.
Which activities you should be focusing on right now to maximize PR for your business.
How PR can help you get booked as a speaker and how you can get started, today!

Resources mentioned in this episode: