151: How to Scale with a Membership Site (ft. Megan Martin)
As a speaker and educator, you may be looking to add digital offerings to scale your brand—could a membership model the right fit for you?
Last year, Megan Martin made a major pivot in her educational offerings and created Digital Lab All Access, a membership offering for her students. Listen in as she joins us to share a behind the scenes look at her membership, how it was created, how involved she is day-today, and if it’s the right fit for you!
If you loved this episode and it motivated you to work on more polished presentations, I’d love for you to leave a review on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag me @jessicarasdall.
Resources mentioned in this episode:
Meet Megan Martin
Megan is a Mama of 4 and a conversion-focused website designer by trade who helps passionate creatives own what makes them unique and turn what they know, love, do, and already have within them into what they can sell through digital products like courses, memberships, templates, downloads, and more. In 2020, Megan opened the doors to Digital Lab All Access, a membership community of over 1,000 business owners who are doing digital business together! She believes that one small idea can have an enormous impact and is on a mission to help you find your first (or next!) digital product idea.
Launching a Product at the Start of COVID
In March 2020, Megan had planned a course launch prior to the world shutting down due to COVID. While many plans were put on hold, Megan decided to forge ahead with the launch of her course, but while the launch didn't go well, it served her business in the long run. In the midst of the launch, she continued to show up for her audience so she would be top of mind.
Most of her customers were trying to pivot their brand into digital products and offerings in a world where we weren't allowed to leave our homes. This caused a shift in Megan's plans for the next offering she would make—Digital Lab All Access.
How Megan Pivoted to a Membership Model
Megan's dedication to creating a product that would continue to serve her audience and pivot where needed, pushed her to create a membership model. With the needs of her audience being so demanding at the time, she knew she needed to move fast.
Megan went from concept to launch in just 6 days, launching with only the name, shell, and idea. She approached it with a monetize before you make it concept so that she could put all of her effort into that one project.
Creating Unpolished Content Requested By Members
Within The Digital Lab, Megan included a community through a Facebook group, which is where she poses the most questions regarding what types of content her audience needs to see.
Rather than doing the hard work of trying to guess about what users need, she simply asks. The majority of the content in her membership has come at the request of those in it that ask.
Not only does she focus on what they need, she's creating the content in a timely manner for them. By avoiding the overproduction of a film crew, Megan can create and deliver more unpolished, valuable content for her members!
Balancing Life & Business Behind the Scenes of a Membership
Many entrepreneurs and educators will look at a membership and view it as passive revenue. The reality is that there are levels that you could commit yourself to with a membership.
For Megan, The Digital Lab is a less-passive membership, because it is based on connecting with members. If you're wanting to start a membership, you can choose how committed you are to being involved and make it as passive as you'd like it to be.
Stepping Into the Speaking Realm: A Shift in Confidence
Prior to developing her membership, Megan struggled with her confidence on stage and behind the mic at speaking opportunities. Since launching the membership and educating others about it, Megan has found her sweet spot in the speaking realm.
This sweet spot has shifted her confidence and empowered her to grow and expand her business with more speaking opportunities.
Now that you've heard about how a membership can be used in your business, you may be wondering if it's the right digital product for you. Megan's free quiz, What's Your Perfect Product, can help!
If you're not already a member of the academy, we'd love to invite you to apply to join The Speaking Strategy Academy. You'll get instant access to our A-Z speaking training system with video lessons, transcripts, scripts, templates, and more.... access to our live group coaching calls, personalized 1:1 feedback on your work from me, and an opportunity to present your work live in front of our community for hot seat coaching and feedback. What are you waiting for, friend? Apply today!
Thanks so much for joining us for toady's episode, if you enjoyed it - please take a moment to share about it on social or leave us a review in your favorite podcast app. It means the world to me and helps us keep this show going for you!
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Review the Transcript for this Episode
Transcript for Episode 151: How to Scale with a Membership Site (ft. Megan Martin)
Jessica Rasdall 0:00
Membership and subscription based businesses are all around us, from gym memberships, to Netflix to Stitch Fix, and even meal services. If you've considered launching this type of business model or this offer within your business, today's episode is for you, we're going to pull back the curtain, show you what can actually go into launching a membership site, and help you determine if this might be a great next step for you to scale your business from the stage.
Jessica Rasdall 0:42
Welcome back to another episode of the speed scale Podcast, where we're helping small business owners just like you grow and scale their impact and their income by speaking on stages, podcasts, webinars and more. I'm your host, Jessica rahzel. And I am so grateful that you're here today. Because I know there are so many podcasts and resources and audio books that you could be listening to. And I just appreciate you and your time, and just showing up here today. So on today's episode, we are talking memberships. And I know that the thought of a membership because I am somebody who has a membership can be a little scary. It sounds great in theory, the idea of forecasts of all revenue, being able to project how much money is coming in without this really jolty high and low of sales. And it's a wonderful way to go from one on one offers to one to many. But sometimes the thought of putting together a membership can feel overwhelming, because we think there are so many things I need to have in place. And I'm not going to sugarcoat it, there is a lot that goes on behind the scenes in order to create and maintain a high value membership. But that does not mean that you need to have everything perfect before you get started. And that's why I brought in my friend Megan Martin today.
Jessica Rasdall 2:18
Now Megan is the mama of four. I repeat that four her children. And she's a conversion focused website designer by trade. She works with creative entrepreneurs to really help them, you know, get clear on what makes them unique and turn what they know, love and do the things that they already have within them into digital products like courses and memberships and templates and downloads. And in 2020, Megan opened the doors to the digital lab all access. This is a membership community that quickly scaled to over 1000 members. And what's interesting about the digital lab, which I'm a part of. So I've seen it, the digital lab was created without much in it. And on today's episode, Megan is showing us how that process evolved, what went into it, what she actually had in place when they launched the membership. Because I know if you are sitting here saying, Jess, I want to do more speaking, but my business is not set up to scale from the stage that if I keep putting myself out there, I'm already booked out. It's just not going to work. So I want to keep bringing these episodes to you that show you different business models and different strategies and different offers that you might be able to incorporate into your business to have a more scalable model that will allow you to reach more people and be confident speaking on the stage. Knowing that you can move those audience members back into your business without burning yourself out. So grab a pen, get a piece of paper, because Megan is going to show us how we can launch a membership site quickly. If you're serious about scaling your business with speaking this year, you're going to want a plan of action and some incredible resources in your back pocket. I've got just the thing. We have compiled all of our best resources like how to select your speaking topics what goes into your talk, how to identify your ideal audience, and we've put it all together inside of the speak to scale vault in sequential order, you'll know exactly what to do and when to do it to scale your business was speaking the best part you can unlock the entire vault of resources for less than $50 and because your listener of the podcast I want to give you a special discount code to get some extra savings. So head on over to speak to scale vault comm or click the link in our show notes and be sure to use the word podcast at Check out for an extra special discount to tell us a little bit about how the digital lab came to be.
Megan Martin 5:11
Yeah, so the digital lab was a total pivot in my business, I had zero clue at the start of 2020, that I was going to start a membership. Absolutely no idea. I and let me preface this by saying I'm an enneagram. Seven. And I believe you're an enneagram. Yes. And so goal setting and like vision casting, and planning as already does not come? Well, for me in terms of like, I'm going to set this goal that I'm going to do this year by this date. And I'm going to check that off my list. So that is really not. Not in my course. Very painful.
Jessica Rasdall 5:51
And restrictive. And uncomfortable. Yes. Lots of other not pretty words, right?
Megan Martin 5:57
So at the beginning or like, tail end of 2019, like a good business owner, I was trying to think towards 2020. What do I want to focus on? What projects Am I going to put out there in the world and I sort of had a good idea and a framework of dates that I was going to work with four different products, and offerings that I was going to launch into the world, or relaunch into the world. But definitely membership was not on that ticket. And I even hired you in early 2020 to help me write a webinar. So I was launching my signature course at the time and March. And I had planned this launch, I think the date was literally March 26, that I was going to get on a webinar and relaunch my course. And it was I mean, literally days prior to the 26th is when the NBA shut down. And like effectively, the world shut down really quickly after that in 2020. And I still forged ahead with this course. And unfortunately, like the course launch did not go well. But I wasn't planning. At that point, like when the world shut down, and everyone was losing their minds, I really wasn't planning for it to go that well. But in the midst of that course launch, I still was showing up in front of my audience. And I still was kind of like working with the consistency model of talking to them saying that it's okay to keep selling. And just really trying to stay top of mind in some way, shape or form. And I think because I pushed for with that course launch, it naturally opened the door for my audience who were who was built at have a lot of service providers who were seeing all of their income effectively gone for the remainder of the year. And who knows how much longer than that they were flooding my DMS flooding my email inbox to say how do I do this? How do I host a webinar? How do I create a course? How am I going to turn my service and to a digital product? Can you please help me and they were asking so many different questions. And I thought, okay, there's a need here in the market. And while my focus at the time was not necessarily teaching people how to create digital products, I was selling my own digital products, I realized, okay, this is a great opportunity that I can get something out into the world quickly to help these people who are my friends and who literally are seeing zero income. So here I was off of the back end of a course that didn't do well. But it did make me money where my friends are literally like, I'm losing money by the minute.
Jessica Rasdall 8:29
I remember your resistance because you're sitting here asking them to invest a bunch of money into their website. And they're sitting here with the question the audience like, Well, does my website matter? Because I'm not gonna have any clients? Yeah, the rest of the year, but you didn't. You could have easily just shut it down and not move forward. And you didn't? Yeah, you you handled it like a champ.
Megan Martin 8:52
Well, who — So that was frustrating, you know, as a creator to have a launch that doesn't go well clearly, that's not what you want, right? But I just kind of decided from the get go as soon as I decided to continue with the launch and move forward. Even though the world was you know, just in shambles at that point. I was like, okay, we're just gonna do this and use it as a learning experience and hopefully encourage some people that despite what's going on, you can still provide for your family, right? And so then, when I started getting all these questions, Jeremy and I behind the scenes had been toying around with what could we do to potentially create a membership in our business, the membership model is so powerful, recurring revenue creates a sustainable business, a predictable business, right? And it is a great way to to take your business to the next level and to scale. And so we had been toying around with what can we do to create a membership for my audience and as soon as you know, all of these pieces came together and all of these friends were asking questions about how to run a digital business, start a digital business, create digital product. We said, okay, maybe this is the idea. And we said, Alright, let's do this. And because of the time, we were under a time pressure that people needed help, right now, we launched our membership within six days, which was totally crazy. But I would love to even share in this story with you guys that, you know, you, when you approach creating a digital product, and something like a membership, you're you immediately start to you go towards how much work you have to put into it before you even begin. And I will say I launched with absolutely nothing inside of the digital lab, it was a name. It was a like a box for content. And I sent an email and we had, I think it was like 200 people join in the first 72 hours, it was crazy.
Jessica Rasdall 10:50
Bananas. I love that so much. So thank you for sharing that. Because I know like us. The sevens like the visionaries like for us. It's easy to not easy. I think it's easier for us to, to paint the picture to know like, this is the direction we're going and I want to take you along with me. Are you in like, let's go and be able to figure out the rest along the way, versus maybe some of our business counterpart friends who are ones in threes. They're like, no, I need to check that box off. First, you need to have the things inside. And I love that you didn't I love the monetize, before you make it model is such a great idea to to include your audience in the creation of the digital lab and to find out what exactly would go in here that they're going to use that they need right now. Not just what do I think would be fun in here? You know, so what did those once you got this, like initial influx of people? How did you decide what what it was that you were going to include? for them? How did you allow them to be a part of this process?
Megan Martin 12:00
Yeah, so from the get go, we included a Facebook group and our membership. And I don't think it matters where you host some sort of platform to engage with your members. But I do highly encourage that a part of your membership model, there is some sort of space or forum or whatever for communication. For us, it was Facebook. And right off the bat. I started asking questions in the Facebook room, just simple questions. It wasn't you know, I wasn't trying to get paragraphs and paragraphs of story answers, I would ask questions like, what type of digital product Are you dreaming about creating? And that would give me answers about what kind of content would best serve the majority inside of the lab? Or then I would ask questions about like, for example, what is your biggest hang up and getting started with creating digital products? And they would tell me exactly in the answers what they were struggling with. So I got a lot of answers like technology, they didn't know what tech to use, how to create the system have a sales funnel? I got a lot of answers. Like I just don't know where to begin, or I don't I don't know, what is the right idea for me to create a digital product. So again, these all these questions that I asked just simple posts in this Facebook group helped me fill the entire membership with content. And I was able to quickly turn this around because I didn't from the get go when we launched digital lab. Even on the sales page, we we made this phrase a part of our brand messaging is that this is the raw and the unedited. And so I did that for a reason to take a lot of pressure off myself in the content creation process. Because to go to create the volume of content that you need to create an a membership, or that you potentially could create in a membership, it would take a lot of production time if we're looking at really you know, high quality video, even hiring a videographer creating slides for every single presentation, like those types of tasks that will make you look more professional and make a maybe prettier brand experience. I decided from the get go that I was not going to do any of that I was going to make this as easy, easy as possible on myself to get the content out to the members who actually needed it. And so, you know, when they would respond with an answer to one of these simple Facebook posts, I was, I could like quickly open my laptop and record a video in five minutes, ship it out and be done. And that's really how I filled the content of the membership. And I continue to still ask questions and more on an emotional level questions. So those were like what are you struggling with in terms of like the specific content within my niche, but then I would also ask more like emotional questions like, you know, why do you even want to create a digital product like what's the why behind this in your life? And so I would get, you know, I would get messaging and I would get answers for my customers on like Those below the surface reasons why people were here and how I could help them. And then I could show it with content in a way that would support them emotionally, too. And so I think that's why we grew so fast. Because I wasn't guessing like you said, it wasn't like, Hey, what do I think these people need? It's just asking simple questions, and literally turning around and providing the content that answers those questions.
Jessica Rasdall 15:25
And let's, I mean, I, obviously my seven in this. But you're able to, to give them exactly what they're struggling with, because so much so many people in your audience, or new to digital space, right, these were hands on service providers in person, service providers, people who didn't already have this stuff set up, and they're like, I need this yesterday, please help and you were able to meet them where they are. Let's talk for a second about the workload for you. So you, you saw the need, you got this thing up, you started filling it with the content they needed. I think there's a lot of misconception around the work that goes into maintaining a membership. Can you share with us a little bit about what that looks like behind the scenes what your life and business balance are? juggle like me?
Megan Martin 16:21
Yeah, so I think there's levels at which you could commit yourself in terms of the you know, day in and day out work of the membership. So I run a membership that's probably less passive than other people run a membership. I'm a very people focused person, I really enjoy and thrive and connecting with other people. And so a lot of my membership experience is based on actually connecting with me and connecting with other community members. But you could create a membership that's, you know, more content heavy and less connection time. And that would obviously be less of a commitment for you. But for me, so I just to give you like at a glance quickly of what a month looks like for me. So on a weekly basis, we have, you know, an email that goes out every week to let people know what's going on. And on a monthly basis, we have different live events. So I host things in my membership like guest experts, because I don't pretend that I know everything in there that there is to know in the digital product world. So I bring guests experts, and we do a monthly live call. And that's the space where you can really connect with me ask questions, and we do a hot seat as well. So I'm like literally pouring into my members in a one on one way. And then I also do a new member welcome call once a month. And so for my brand new people who are in the membership, I really like to tell them that this is you're not just a number, even though there are over 1000 people in here, you're not just a number to me. So I take the time to sit down and get to know them as if we were in like a mastermind call together. So you're going to see like, my workload adds up, you know, and then we also have a member who hosts a silent co working hour for us. And then through the month, as I'm working on things in my business, our membership content is unique in the sense that it's really looking at the behind the scenes of my business and how my digital product business works. So that you can learn how to, to implement the strategies in your own business. And so as I'm moving through the month, and working on different things, I'll create content, that's evergreen content that will live in the lab. So there is a lot of time in terms of I'm in the Facebook group. It's not just a group where like people are talking, I'm actually responding to people and I'm connecting with people on live calls. So my commitment is pretty large. And it's kind of taken over my business in the sense of the project work that I do. But I love every minute of it.
Jessica Rasdall 18:55
I love it too. I know people have been in some mastermind groups when I've shared you know how high touch the Academy is. And that, yeah, I review their work. Like we do live coaching calls, they can they're at the VIP access, they can schedule a one on one call. And I think some people push back on that and oh, well this is that scalable? I think that's my next question for you. And I think that word people just the push to get out of your business and that you're it's successful when you're not doing I have zero interest, right getting away from my people. Like I love the work that I do. I love being able to serve them in that capacity. And so even though the workload is still there for you, but it's stuff that you love to do, how has that forecast double revenue shifted for you how much freedom and space and just weight off your chest has that given you?
Megan Martin 19:53
It has given me a ton of weight off my chest and you know, like I won't sugarcoat it memberships are the least passive of all The digital product realm, you're going to have to show up and consistently put out content in some way shape or form in a membership model, whether that's your connecting one on one like you do with your members. Or it's me where I'm providing fresh new content or bringing people in to provide fresh new content. So it isn't passive. But and this is interesting for me as a seven I know we keep talking about and the enneagram in this, but not only is it creating predictability in terms of income, and what I can expect to come in the door, which takes a lot of pressure off for that everyday grind of marketing and talking and all the things right. But it also creates a predictability in terms of what I need to show up and do in my work days. And that's interesting for a seven because we don't tend to love predictability, right. But also, I'm finding the older I get, and the more kids that I have, I have four kids, I need a little bit of predictability, especially in my work, or I can't handle it, I can't handle the stress of like, my kids are chaos. And then if my work is chaos, then it it's just too stressful to handle. So I actually have grown fond of having predictability, even in my schedule and how I show up and what I need to do on a daily and weekly basis.
Jessica Rasdall 21:19
I am with you. And I think the you know, we thrive on those quick, you know, being able to do things quickly, those strategizing on the calls the hot seats, like being able to support someone inside of a small container very fast. And I truly believe that these types of these memberships these communities, this type of offer, allows us to serve people like at our best in our zone, rather than trying to squeeze into somebody else's box. And I'm just like, why did we do this sooner?
Megan Martin 21:50
Yeah. Which is such an important note, because when I created the digital lab, those six days like I didn't have time to think through what digital lab was going to look like in six months, let alone a year, let alone five years from now, like it was like get a sales page up, create a brand, create the box for where the content would live one day. And so I was purposely vague on what my members would get. Not only saying like, hey, you're going to get lessons about these sorts of broad topics. But I included one monthly live call in the original offer, and included the Facebook group. So that was really it was really vague on like what you were going to get. And over time the last year, not only have I been able to get content answers from my members of what to deliver to them, but I've also been able to connect with them in a way that helped me decide what to bring to the table on top of those original promises. So the things like silent, co working our new member, welcome, call the guest expert, we never promised guest experts in the beginning and then I started bringing them in. But again, like even in the talk of what's your personality, what's your core, how do you thrive best, maybe you do like to have a perfect plan that you can check all your boxes, and that's fine, build it that way, if that's going to be if that's going to serve you well. But for me, to have the freedom and flexibility to show up and let this thing evolve as it grows, was so life giving to me even though now I have this more predictable schedule. It didn't start that way. And I loved every minute of that. And I think it actually worked in my favor, not beyond my personality type. It worked in my favor, because my customers were full of things filling out every single time I added something new because it was like the ultimate experience in our experiment and the over deliver, because they didn't know that they were getting promised these new ideas and these new initiatives when they first signed up, and I think that has what, like not only helped me grow quickly, but also have like loyal, loyal fans inside of my membership.
Jessica Rasdall 23:59
Let's talk about that for a second. And the over delivering and your loyal fans, how has that impacted the growth of the digital app?
Megan Martin 24:07
I mean, it's I can't even quantify how that's impacted it. First of all, I will say, you know, people have just shared because they love it. And you can have the best ad strategy you want. But there is no better way to get a customer than through a referral. And our data tells us we've we've spent 1000s and 1000s of dollars in ads in the last year and we've also been able to see okay, how did ads perform, how many new people come in and how many people leave? So we're talking about reaching cold traffic versus when we do organic efforts and our our members are sharing like the quality of customer that comes in is different. They stay so much longer there. They're plugged in, they're actually consuming and doing the work and excited to be there. So yeah, I Just the overdeliver worked, and it has created loyal fans that have gone on to share about the digital lab and it's taken so much pressure even off me from a marketing perspective. Because referrals work, they're the best, the best lead form you can get.
Jessica Rasdall 25:14
So I know for you It hasn't, you know, it has just been this like head down building this thing like it evolving faster than you expected. And now that you guys are really have got this thing figured out, things are rolling smooth. And I know you're you're doing podcasts and stuff now. I'm curious how this feels for you now looking at speaking opportunities and podcasts and things like that, because you were doing that before. But you had other offers and other services even at the time, how do you feel now stepping out, you know, being the face of this brand, when you have a more scalable offer?
Megan Martin 25:52
I definitely think I've gotten a natural confidence boost just from this offer. I mean, clearly a lot of people join, we had over 1000 members join within five months. So there was definitely a need in this space. I yeah, I can't explain it, there's there's just been a shift in my confidence. It's like when you find your sweet spot, you know, and I, I feel like before like before, I was focusing mainly on website design, conversion focused copy and design techniques, which still is a huge part of what I do in my business. But I felt like there was always this tension around speaking around about the topic, always something didn't perfectly click, not not in my knowledge, but the way that I was either delivering it, or the people that I was trying to talk to, for example, I was selling to people who weren't website designers. So to try to sell a product about websites to people who aren't website designers, there's a tension there, right, like it's already a bad hole before you even begin. But now I feel like I found my sweet spot, I found how my my background and experience in website design and conversion copy has led me to the point that I'm at now. And I'm able to still use that in my content and use that in my delivery of helping people create digital products. But it's like I found my sweet spot. I know that I love connecting with people, I geek out about my own sales funnels and creating my own digital products for my customers and to be able to connect those dots and help people do that and just share that journey that I've had myself. I don't feel like I need to show up with this version of myself that feels tense. And like a better do this well, or I'm gonna mess it up. You know, like, I'm able to like, this is a great example. We literally before we started this podcast, we're like, Okay, what are we going to talk about? And we started recording three minutes later, right. And I can just talk about this all day. And I think that's what happens when you find your sweet spot. And it's really exciting as a presenter to be able to, when I do show up on stage and talk about digital products, I'm going to take the time care and attention to create a really valuable presentation. But even then I and I've experienced it because I've created a webinar recently about this. Yes, I wanted to do my job really well. But that fear of like, how are people going to perceive me? Am I going to mess this up? Like all of that kind of melted away? Because this is my thing. You know, like, this is my thing. And I can talk about this and share and I can people can ask me question, it's not going to interrupt me, or mess me up in the whole presentation. It's been really, really life giving.
Jessica Rasdall 28:42
You don't have to worry about after the presentation of meeting them where they are. I feel like with the website stuff, sometimes there's the question of like, are they going to buy a template? Are you going to support them to the template? Do they want you to do it for like, there's just a lot of variables and visits? Hey, come join the lab like it feels like this open invitation. And no matter if one audience member or 1000 audience members join, your workload is still the same.
Megan Martin 29:08
It's still the same. And yeah, we had I did a webinar and it was not designed as a pitch webinar. It was designed as you know, I shared about my experience growing to 1000 members so quickly in this webinar. And it naturally was like, Hey, I'm not going to pitch digital lab to you. But hey, I talked about it this whole time. So if this sounds like a great fit, and we had people join, like I literally didn't share anything about digital lab in terms of a sales pitch and that webinar, but people joined. And I think that's what I mean when you find your sweet spot like people are naturally attracted to you when you feel confident. And you you can just talk and share about your experience and share about your expertise.
Jessica Rasdall 29:52
And you're in the trenches. Right. Like I think that that's a big difference I see with our students and clients when they're trying to force themselves Speak on a topic that they, they feel like they should be talking about or whatever. And it's maybe something they used to do or something they support people in. But when you are in the trenches, and you're doing that work for yourself, for your clients, whatever it is, you talk about it in your sleep, right? We're living and breathing that content. And it makes you a great presenter. And I think we need to be more selective with what we decide to speak on. Because when it feels forced, feels weird for your audience to think it feels weird. It feels real weird for your audience.
Megan Martin 30:35
Yeah, I remember being so so nervous last year, when I did the webinar for my course launch, like, I mean, I was shaking your head nervous, I was so nervous, I was so nervous, because I wanted it to be so perfect. And it felt like, again, it was like tension, I couldn't fit all the puzzles, pieces of the puzzle together well enough to make me feel comfortable. But even for this webinar that I did a few weeks ago, it was like, I knew the concept in my mind, I bulleted out the concept. I didn't script the whole thing. But I was able to show up with like 20 slides pre designed and just go for it. And that was the difference of knowing that you found what works not only for yourself, but what people actually need and resonate with you about.
Jessica Rasdall 31:20
I love it. So what about what's their listeners are trying to figure out what their perfect digital product is going to be? Do they go the membership route? You know, do they? How I know you've got an incredible little resource that will help them shorten their learning curve so that they can find that sweet spot faster?
Megan Martin 31:39
Yeah, so I have a free quiz that you can take. It's called what's your perfect product. And the goal of the quiz is to help you figure out if you're brand new to digital products, or even if you've been thinking about it, or maybe you have one and it's not selling well, you might want to take this quiz, it will it's only seven questions. And I work my magic to match you up based on your preferences and your time commitment that you want based on passive you want your business to be based on like your experience and your skills. It's all baked into this quiz. And the result will land you on what type of product for a membership to course digital download template or live event. Those are like the five main digital products I see people selling. So it's definitely worth a visit, you can visit my website at Megan martin.net. And it's the first button right there on the homepage. It says find your perfect product.
Jessica Rasdall 32:33
And we'll link it in the show notes for you. So you can easily just click and take the quiz. I took it I got membership
Megan Martin 32:38
Did you? I love it?
Jessica Rasdall 32:40
I forgot tell you I was like I need to tell her it works. Good.
Megan Martin 32:44
Yeah, I remember I posted in digital lab and I was like I just created this quiz. Please take it and tell me if I got the right thing. So I've gotten a lot of positive feedback that it was the right thing or people were like, Huh, this is actually kind of a scary result. But I can see myself filling these shoes. And so that was also really interesting to see.
Jessica Rasdall 33:03
Oh, that's awesome. I know it's it is scary when you first create the quiz like
Megan Martin 33:07
I know on my end, this feels right. But I need people to make sure. Absolutely. No, that's incredible. I'm so I love.
Jessica Rasdall 33:16
I've loved watching your journey and seeing this all unfold. And he truly you can tell you're you're in your zone, you and I'm just so happy for you. And so happy to see all the lives of businesses that are being touched because you decided to go for it. I'm so proud of you.
Megan Martin 33:33
Well, thank you, that means so much. It's honestly I could not be happier. 10 years in and I finally found my thing. So if you're here and you're like not hitting six, or multi six figures, and you're one and you're multi passionate, creative, like there's room for you here and just take your time and figure it out.
Jessica Rasdall 33:53
Thank you so much.
Megan Martin 33:55
Thank you.
Jessica Rasdall 33:58
Thank you so much for tuning in to another episode of The speak to sale podcast. If you chat a little bit about today's episode, or connect with other business owners who are working to scale their business from the stage. I would love to invite you to join us inside of the speak to scale community. We're hanging out every week in addition about the podcast and giving you some behind the scenes tips. And I know we'd love to have you there. Just head on over to your show notes. Click the link join the group and while you are there, would you mind leaving us a review in iTunes for the podcast. Your support allows us to continue creating content like this. And I appreciate it more than you know. Alright friend, as always. I'll be over here cheering you on. And I'll see you next week for another episode of The speak to scale podcast.
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