167: BTS Live Coaching with Elizabeth Broderick
Do you feel incredibly confident in the work that you do, but then question how can you translate that to a presentation that connects and converts? On today's episode, I'm taking you behind the scenes for a live coaching session to dive specifically into this issue.
Elizabeth Broderick was so kind enough to open up and be vulnerable in her business and dreams of speaking. Listen in as we define her speaking topics, determine her speaking tier, and focus on the impact she’ll have on her audience.
If you loved this episode and it motivated you to work on more polished presentations, I’d love for you to leave a review on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag me @jessicarasdall.
Resources mentioned in this episode:
Introducing Live Coaching Calls
We're trying something completely new on the podcast and per your feedback, you were really interested in this. So let's see how it goes. I have never done an episode where I've let you come behind the scenes and be involved, listen and be a fly on the wall in a coaching session. So I opened up some sessions to our listeners. And today I'm going to share one of those with you, now let’s meet Elizabeth Broderick.
Meet Elizabeth
I'm Elizabeth Broderick, owner of Traction Business Solutions, a company that offers a hybrid of integrator and OBM services. My mission is to help small business owners regain control of their business back-end and build (or get back to) a sustainable, successful business that excites them. We focus on strategic business planning, tech, systems, and processes that don't always need to be expensive or complicated to help business owners achieve their own version of success.
Potential Speaking Topics for Elizabeth
Business backends do not need to be complicated to be successful
Innovation isn’t scary, it’s simply a way to modify how you work and what you sell.
Elizabeth’s Goals with Speaking
Elizabeth knew exactly what she wanted her goals to be with speaking, but she wasn’t opposed to having a secondary goal as well if she could make it work. Those goals included:
Primary: Brand Awareness (Tier 1)
Secondary: Getting Clients (Tier 2)
My advice to her was to take a tier 2 approach but releasing the expectation. You can find out more about Speaking Tiers in episode 150 of the podcast.
Plans for Elizabeth’s Presentation
Elizabeth’s plan is to leave audience feeling like they have the ability to influence their own business backend, smaller changes and simplification can be really effective. Those small steps can give you a deep breath without overwhelming you.
The next steps from her presentation would be for inspired audience members to want to make a change in their backend, think through what their own clients' are experiencing in the workflow, then map out what could be adjusted.
Recap: What was Accomplished in Today’s Episode:
Selected 2 speaking topics
Defined the audience type
Created a skeleton outline of talk
Next steps: think through delivery style.
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Review the Transcript for this Episode
Transcript for Episode 167:
Jessica Rasdall
Do you feel incredibly confident in the work that you do? But question how can you translate that to a presentation that connects and converts. On today's episode, I'm taking you behind the scenes for a live coaching session that I think is going to be incredibly helpful for you. Welcome back to another episode of The speak to scale Podcast, where we're helping small business owners just like you grow and scale their companies by speaking on stages, podcasts, webinars, and more. I'm your host, Jessica Rasdall. And I am so excited to share today's episode with you, because we're trying something completely new in PR, your feedback, you were really interested in this. So let's see how it goes. I have never done an episode where I've let you kind of come behind the scenes and be involved listen and be a fly on the wall in a coaching session. So I opened up some sessions to our listeners. And today I'm going to share one of those with you. I'm going to you're going to be listening in on a conversation with Elizabeth and she will tell you more about herself and what she does. But just to kind of prime you for this. She is an OBM and integrator and online business manager, right, she comes from a very technical background, where she helps people streamline their businesses, she knows the systems, and she comes from corporate experience and delivering presentations, none of the technical stuff, none of the How to is new or foreign to her. But figuring out how can she show up in a way that connects? What should she be talking about? All of that stuff can feel really heavy, and maybe it does to you too, right? Where you know, there's so much you could be sharing. And all you want is to sit down with somebody else and and have them kind of walk you through this and figure out what's best for your business.
Jessica Rasdall
On today's episode, you're gonna get to hear me do this with Elizabeth in in less than 30 minutes, we were able to clarify her speaking goals and really get clear on how she's gonna use speaking to scale her business. We selected her speaking topics, what are the things she needs to be talking about? We mapped out a skeleton outline of her presentation, so that she can go and stay focused on the message in the right order. And we even walk through how she can start delivering that presentation with confidence and create connections with her audience. Even as a nervous introvert. I share all of this with you because I think so often we can get stuck in our head that, you know, like my business is so complicated, my business is different. It's hard to explain. And while Yes, your business is different, and it's unique, and it deserves specialized support and coaching and a plan of action. Sometimes, all you need is a trained coach in your corner to help you unpack this all. That's what we do inside of the speaking strategy Academy. And today, you're going to get a taste of what that's like. If this is something that feels really good. And you wish you had this kind of support in your business. Stay tuned to the very end of the episode, because I have a special gift for you. Before we get into the like technical questions, answers, unpacking all of this for you, I would love it if you could give us a quick little rundown of what you do and like who you serve.
Elizabeth Broderick
Okay, so my name is Elizabeth Broderick. And I offer a hybrid of integrator and OBM services through my business attraction business solutions. So that kind of means that I do project management work for other small business owners both on the strategic planning and growth side of their business and supporting their day to day activities and operations.
Jessica Rasdall
I love that because I couldn't function without mine. And if you're listening, I love you, you're the best. And who is it that you're working with? You said small business owners but is it a specific type of business owner is that kind of all across the board.
Elizabeth Broderick
So right now I focus more on a personality and a business owner situation than a niche industry. So I really love supporting business owners who know what they want out of their business, what their definition of successes, but they need some help understanding how to out there, or just manpower to help them move through the process of reaching that point of, again, their their version of success, whatever that means to them. So it's not, it's not really a niche industry per se more of a kind of a visionary person who just needs some help.
Jessica Rasdall
I love that. That's me, I got it. I'll just put myself in your shoes and your audience's shoes for all of this. So for you, when it comes to thinking about speaking in your business, ideally, what are those goals look like for you? What do you want speaking to do for your business, so we can kind of create a plan to get to that,
Elizabeth Broderick
okay, I would say my business is fairly new. And I would really like to speaking at least in the next year or so to help me gain some visibility, and some credibility and to just educate my audience on a few of my kind of pillars that I built my business on, that may be a little bit more on the unpopular side of opinions. So for example, I don't believe that business back ends or a business back office needs to be overwhelming or complicated or expensive to be very successful in supporting somebody in their business. And another thing that I really want to educate people on is that innovation, it's kind of this big buzzword going around a lot of different industries, but it needs, it doesn't need to be scary, it's just meant to be a way to kind of modify and adjust how you work, the products you sell, at the end of the day to work better for you and your customers. So that's kind of my first goal, again, is to just build visibility and credibility around my business and what I would like people to know,
Jessica Rasdall
I love both of those pillars so much for you. Like those already. I'm like, okay, so your speaking topics are this. And it's very, very clearly. And the reason I like those so much for you is because when I'm thinking about myself, right, as the visionary who would be hiring you, bringing somebody into the back end of your business can be very scary. And it can be intimidating. And that I know that a lot of people when they get to that place to maybe even bring in the first person that's like really seeing the behind the scenes of their business. And not just seeing that, but hearing the scary goals, like seeing where you are and where you want to be like that scary to let someone in. And both of the things you just shared are empowering. And I think that's a part that a lot of people overlook. When they're thinking about what should I be speaking about? What should I be sharing about? What would I chat about on a podcast interview? Like, what could I talk about on Instagram Live and both angles that you shared, are going to make your audience make those visionaries feel like you're not judging them, like they can trust you that this could be lighter and easier and not heavier. And I think that's incredibly powerful.
Elizabeth Broderick
I agree. I think so many people out there push one version of how to do OBM work, or how to manage your business as back office, when the whole intention behind my business is to make something that works for you. And your work style and your personality, whatever that means and whatever platforms that uses.
Jessica Rasdall
I love it. And so let's talk just for a second about your workload. is getting clients or will getting clients be a part of speaking at all? Or is it mostly on the like brand awareness side?
Elizabeth Broderick
I would love to have kind of a knock on effect of getting clients and increasing conversions. As you talked about, to your To
Jessica Rasdall
my mind, yes, yes.
Elizabeth Broderick
But I don't want that to be the primary focus. I want this to be more of a long, long lasting influence that can help people that may not be my clients in the future, but I still want to give people the tools and techniques to walk away and feel better about it. But yes, at the end of the day, I would love to use speaking to gain clients in my business.
Jessica Rasdall
Okay, awesome. I love that you already like Tier One, two, yes, tier twos conversion focus. You're the best. You really listen to the podcast. So with that, I think so normally with tier one, right with building brand awareness, our main focus needs to be the topic, and making sure that we're only speaking on topics that point back to our offers. And not just our offers. But like that area of expertise we want. And you've already got that, especially if you talk about those two kind of pillars in your business that we mentioned earlier about back ends being simple and innovation not being scary. Those are perfect, because you already have that lined up. But when we think about the conversion side, and moving those people back into your business, friend to friend, like as your now personal speaking coach, right? I would suggest taking a tear to like taking a conversion approach, but releasing the expectation of getting that conversion. And what it's going to help you do is, as you're looking for places to present or podcasts to go on, you'll be a little bit more intentional about getting in front of those visionaries and getting in front of the people that you want to connect with, not to expect an immediate return on it or a new client, but it's going to help you refine your messaging, you're going to be able to listen closely to feedback from people who are the right fit for you. And hopefully also get conversions along the way. But when we stay just focused on tier one, we don't factor in the audience as much right, we would speak kind of anywhere we could, as long as we're on the subject matter. But I think for you, it would be best to even though we're kind of focused on that tier one outcome and brand awareness. I think taking it to your to approach would be really good for you. That way, you're being more selective about where you're showing up, you're able to serve those visionaries who really need to hear your message, even if they're not saying yes yet. And you can start to tailor your content based on their feedback, because feedback from people who aren't your ideal clients isn't going to be that beneficial. And I think that would be good.
Elizabeth Broderick
That makes total sense. Absolutely. That really helps me clarify what I need to go after. And like you said, this is interesting, because I'm an engineer by degree. So like talking about data driven, and the data driven decisions and making sure that the feedback, feedback that I'm getting is actually going to benefit me and it's from the right people is really important to me. So that is perfect. I am
Jessica Rasdall
Oh, oh, that makes me so happy, right? Because like you what you don't want to be doing, which is what a lot of us as business owners do when we're getting started with speaking is think okay, well, I'm speaking about, you know, OBM work, I'm speaking about project management, I'm speaking about being an integrator. So I'm going to go speak on this summit, for integrators. And like, that's the exact opposite of what I want you to do. In fact, I'd rather you be speaking at an event that's geared towards visionaries. And you being the one integrator expert there that allows you to stand out a lot faster. Like for me, I may be the speaker that go to speaking person, I'm not going to go speak in an event for public speakers, like, that's not my jam, I'm going to go speak to, you know, business owners and be their go to speaking resource. And I think it also helps position you as like that person in their corner. And I'm just another name on a lineup. And that's where I see you going. Okay, so I know something you brought up, or before we got on the interview was a little bit about putting yourself out there and what that might look like so share with us, kind of where your head is at on that maybe some concerns you have because I know our listeners are feeling the same way.
Elizabeth Broderick
Yeah, so I, as I mentioned, I'm an engineer by degree and by, I guess we'll call it first career. And all of my experience and training has come from presenting very technical information to people that oftentimes know what I'm talking about. And it's presenting it to a lot of executive leadership teams and people that are making kind of big corporate business decisions. And I am really struggling to learn how to convert my speaking style. And how I pitched myself from being a technical expert in a very niche engineering field to being approachable and interesting to my new audience, which is those visionaries and those CEOs and business owners that probably need help and want somebody in their corner but as you mentioned before, it's it's tough. Right, I don't I don't want them to feel like I'm judging them. So I'm, I'm really struggling moving from that technical, very serious, very structured presentation style to a more approachable, free flowing kind of style of conversation. Oh, that's
Jessica Rasdall
such a good question. I love that. And this part is actually a little bit easier when you have the technical know how, like breaking it down. And adding in the more conversational elements is really easy. What's not easy is figuring out your methodology understanding like your own framework for getting someone a result, like that part is a little more complex. So the fact that you already know how to do what you do you know how to get people results is easy, you got that hard part done. So what I want you to really think about his with each of these presentations, like you've already said, you know, where your audience is, before you know their before state, you know that they are probably overwhelmed. Maybe a little bit embarrassed. I know a lot of times the visionaries have maybe started to see a lot of traction, but they've been just kind of flying by the seat of their pants, and they're concerned, they'll lose it all or it's not sustainable, or, you know, all of these these things, and they've tried to keep up this momentum. So if we know that's how they are walking into the presentation, let's take the which one, do you want to kind of walk through the back ends or innovation you pick?
Elizabeth Broderick
You pick all that you choose?
Jessica Rasdall
Okay, let's roll with the backends, just because it's at the top of my list here. Okay. So let's say you're going to talk to them about how the like back ends, and the systems of their business like doesn't have to be complex or expensive. When you're done talking to them about this? What kind of transformation do we want to provide? How do you want them to feel when the presentation is over? What do you want them to know? or be able to do? Or what aha is will they have had? What are they saying in the hallway? Because obviously we can't fix their business during the presentation. But how do you want them to leave your presentation feeling?
Elizabeth Broderick
I would love it if people left my presentation feeling excited. And like they have the ability to influence their own business back. And so to be able to recognize that smaller changes, and simplifications can be really effective without kind of throwing the baby out with the bathwater for a better sense of the term. So that I want them to walk away knowing that it's okay to take small steps. And those small steps can lead to very effective changes and give them that kind of deep breath that they want. So that when they look at their back end, they're not stressed out or ignoring it altogether, because they just panic when they look at it. Kind of a sense of excitement to go and do something.
Jessica Rasdall
I love that. Okay, so if you were talking to a small business owner, about this, right, and small chain, if you want them to really leave feeling like these small changes can be effective that they they can have a handle on this. What if they were going to go start looking at their back end of their business? What is the first thing you would want them to do?
Elizabeth Broderick
I would want them to start to map out what their clients or customers see looking in. So what customer or client experience, the people they're serving, are having. And note what they like and don't like about it, both what their customers like and don't like and what the business owner themselves, like or dislike about it. Because that gives a very, it's kind of a quick win to look through those and say, Okay, I don't give a consistent message when somebody reaches out. It's not automated, to send a response right away or that responses, I always have to sit and draft it and it takes time. Right? So by by mapping out and understanding what that client customer experience is you can make small changes that have an immediate impact on people's impression of your business.
Jessica Rasdall
And then I'm assuming the next thing you would do is like, make those changes.
Elizabeth Broderick
Yeah. Make a plan to kind of address how you want to handle those and sometimes that that's that is very simple. And sometimes it does mean you have to make some bigger steps but at least wrapping your head around that and understanding that process is it's pretty I won't say it's easy, but it's simple for people to do because they know what they want. And they know what currently exists. Is there anything else you'd want them to do after that? I think another big step is understanding if you're ready to make the big changes on that process, or if you just want to make the smaller incremental changes.
Jessica Rasdall
Tell me a little bit more about that. Is there? Is it a scenario where maybe you're going to do a few things now hold off till later? What does that look like?
Elizabeth Broderick
So one good example is, say you are a coaching business that takes six to eight clients a year, it may not make sense to have a big robust CRM, like honey book, or Deb Sato. So instead of kind of uprooting everything you do, and implementing one of those platforms, you can look at your process and in a much smaller way, say, Okay, these are the steps when I interact with these clients or customers, how can I draft emails templates, or set up an invoice template that I use all the time so that it makes my job on the back end faster, and more consistent, because ultimately, providing consistency across your processes allows you the mental time and energy to have a very high touch experience when you want it. So you don't end up wasting time on the things that don't actually matter all that much to your clients. Does that make sense?
Jessica Rasdall
Absolutely. I love that so much. Because the thing that I've heard you say consistently from when you first talked about this speaking topic at the 20 minutes ago, right now, is the idea that most people are fault where they're getting it wrong. The common issue in the industry is that they're either going too big, right? They're grabbing solution that they hear other people talking about, they're just saying, well, that works for their business, I need to go hire somebody to set me up on dubsado or to, you know, move everything to honey book or whatever it might look like. Or they're just saying, No, it's too overwhelming, I'm just not going to look at any of it. Is that true?
Elizabeth Broderick
That is so true. That's kind of exactly what I see and what I disagree with so much. I think it's perfect. comes down to so many different platforms, there's the CRM, like dubsado. And then there's things like clickup, everybody is raving about clickup. And don't get me wrong, I love clickup.
Jessica Rasdall
I love clickup.
Elizabeth Broderick
And I think it is definitely a super powerful tool. But clickup isn't for everybody. And that's okay, it's okay to use the free version of clickup or Asana or Trello. or to even use Google Sheets, just make sure that what you're using, like you said is not too much for you, or it will never be sustainable in your business.
Jessica Rasdall
That part, what you just said like if it's, I think there's something there about if it's too much too big, whatever, if it's not designed to fit you, it will never be sustainable in your business, I feel like that's the big thing to get across to them. So, as far as working that into a presentation that feels inviting and engaging, we want to kind of chunk it down into four big sections, which there are a lot more nuance within that. The beginning is really just hooking them in. And this will be finding a great analogy. I really like analogies for this part, or stories or something here to kind of get them wondering like, where are we going with this? Like, how is this gonna play out? And we really want to think if we're going to tell them that if it doesn't fit them, it won't work, like how does that show up in other places? Like, is it the pair of jeans that we keep hoarding in our closet and not getting rid of convinced that what I just got rid of? I just got rid of them?
Jessica Rasdall
You know, what is the thing that like, what's a way that we can get them going? Okay, I get that I understand because much of what you're talking about is going to feel foreign to your audience or unattainable. Because, right, what comes easy to us feels very difficult to others. And it comes easy to us because we are in it all the time. So we'll want to start the presentation with something that they can relate to that your audience understands that the visionary is, is actively dealing with. And then in the next section, we'll start to move into building your case for the problem. Because there's no way somebody is going to want to go in and map out that client experience if they don't believe it's a problem yet. So this will be the section where I think it'd be perfect for you to build the case for like, everybody's telling you you need to have these systems, but you just want to ignore it and be able to show them that that's not true at all right, we can actually make minor changes and design systems and processes that fit our needs. And it can feel good, right? It can give us our time back, you're not going to be writing that email every time, like he said. But what we want to be very aware of his while you're going through these sections, there needs to be an energy shift that's constantly happening for you. So we don't want to stay in a place of talking a lot about the technical stuff, because they're, they're going to check out. And we don't want to stay in a place where we're talking so much about what they're doing wrong, because they'll feel attacked. Or we don't want to stay in a place where we're talking about how much we know for too long, because then we feel boastful, right, like, so it's a delicate balance, I would say like after you show them. What's wrong, what everybody is doing, you can kind of shift the energy over to them, and say, You know what, if you have done this, or felt this way, you're not alone, we all have or lots of visionaries have, but just kind of in the back of your mind, keeping in mind, I have to keep kind of shifting this back and forth. And that will help you pause and connect the dots for your audience. So if you're saying, you know that Small changes can be impactful, give an example of what small changes could be for them, like, you're gonna have to really connect the dots through all of it. And just as Small changes can be impactful in their systems like examples. And references can be incredibly impactful in your presentation. So we'll start with kind of hooking them in making them want to listen, and then we'll build the case about what is this big issue that they're happening having. And before we go into a solution for it, they're probably after you've built the case, there probably still going to be some resistance. So in that same section, I want you to just call out a dress and overcome their objections. So if they feel like they're, oh, I'm just not a numbers person, I just don't do systems, I'm not organized, whatever it is, they're telling you be confident in addressing that before we go into teaching. Because again, if they don't believe it's a problem, or they don't believe it's possible for them, they're never going to go map out that workflow. Right. And then, once we've got them over the hump, now is the port where you really want to like give them something tangible. This is where we will serve from the stage and actually teach them something they can implement. And I love what you're talking about here is like maybe walking them through actually going through your process, like forgetting the systems for a minute for getting the automations and just saying like, what is the experience that a client goes through? And what do you love? What do you not love? What does the client not love. And then from there, they would have I miss, like, if we walk through that as part one, if two slicks teaching point number two assigning what needs to be changed. And then the third part being like creating a plan to make these changes or not make these changes, I think you're leaving them at a place where they're going to feel really equipped to take the next step. And that next step for them can be to actually implement the plan, whether that's not make changes, make minor changes, right now outsource the changes hire you to help them with the changes, which feels like a great next step.
Jessica Rasdall
But that last section is like the last is like, we want to make sure that when we leave them, we don't just we're not just like, here's all the information, but we give them a clear next step. So we are empowering them to like, okay, now you know exactly what needs to be changed. I want you to go change this, or I want you to look at this software, I want you to whatever, but we want them to like, have something to focus on when they're ready to leave. And it's, I think that will just be so empowering for somebody to not hear like, oh, here's how you set up honey book, or here's how you can put your workflow in clickup. Like you're not telling them any of that you're telling them I want you to look at what you've been doing. What's been working for you. And let's see how we can make this easier.
Elizabeth Broderick
Yes, exactly. That's what this like makes me excited for my I guess that's the point, right?
Jessica Rasdall
I'm so excited for you. In with when it comes to the presentation skills side and like delivering that more confidently. I think when you take the time to map it out first, in that order, like bullet pointed out, go through it kind of in that section and then go back through and ask yourself like, Where can I create connection points with them throughout this like how can I show them? How can I reference the things they might be experiencing? How can I give an example that they really can put themselves in this and see it for themselves and it will be easy For you to think about one person, right? Think about one visionary that you know, who this would be like such a blessing for keep them top of mind when you're speaking. And then the way it's gonna come across is not like I'm delivering all of this data in the conference room, but instead, I'm giving so and so a pep talk, like I'm telling that person, what is possible for them, and I promise you, it will change the way you deliver the entire presentation.
Elizabeth Broderick
That makes a lot of sense. Because that's what the pep talk thing was going through my head, as you were talking through that, like I just need to get, if I'm excited about the topic, it's really kind of tough to get excited about the topics I used to speak on. But if I'm excited about the topic, Now, it turns out automatically turns more into a conversation.
Jessica Rasdall
And right, and I think that's what the visionaries want from you. Right? They want to, especially if they, we think from that tier two perspective, perspective, and if they are going to invest in bringing you into their business, they want to feel like you're in their corner, like they can trust you with their business baby, right. And I think making it feel friend to friend with data with real information is just going to be so impactful.
Elizabeth Broderick
Perfect. Yes. Yeah. Okay, so
Jessica Rasdall
we know we're going to take we know your two topics, this was wild. Okay, right, we know, your two speaking topics to focus on, we know what types of audience you're going to speak in front of, we've got a skeleton outline mapped out of your talk. And now you can go through that and think about your delivery style, feeling genuine to you. But from a place that is empowering for your audience. Yes. How do you feel,
Elizabeth Broderick
I feel so good, I feel much more optimistic about being able to marry kind of my, my data driven, technical brain with that more approachable pep talk style presentation, where I'm breaking things down to a point that it's encouraging to everybody to realize that it's not as overwhelming or stressful as it can be made out to be. I'm super excited.
Jessica Rasdall
And that's exactly what your audience needs. Oh, thank you so much for, you know, being vulnerable and willing to share all this stuff with us. Because, one, it's been such an honor and to nerd out with you about all of this. But I know this will be such a blessing to so many of our listeners who are in similar positions. And I know when we come from a place of doing something that's very technical and wondering how can we create connection with that it can feel so out of reach. But I just want to remind you that you have everything you need, you have the knowledge, you have the experience, you have the expertise. And I just want you to think like you are talking to a client, right? And whenever you're getting up on a stage or you're doing an interview, where you're creating a piece of content thinking, what does that client need to hear for me to let their guard down and just take the next step. And I think that's going to help you stay in that right frame of mind.
Elizabeth Broderick
Perfect, thank you so much. I really appreciate all the insight and it was so exciting to be on your podcast.
Jessica Rasdall
Oh, thanks so much for joining me. And I'm gonna link all of your business info in the show notes so that if anybody wants to connect with you, and hopefully if they just want to come cheer you on that they can easily do so.
Elizabeth Broderick
Perfect. That's awesome, thank you.
Jessica Rasdall
It's pretty incredible how much clarity can be achieved during a coaching session and how much action you can be ready to take for your business. That is exactly the type of support you get inside of the speaking strategy Academy. All members have access to live group coaching, calls, presentation, practice, their showcase, co working time, all of that. But those who join at the VIP level of the Academy, also get personalized one on one coaching with me every single month. I'm talking about the kind of results we were able to get with Elizabeth today, every single month for your business. What kind of impact could you be making with that level of support. I would love to be able to support you in that way to help you move the needle and impact more lives. So as a huge thank you for listening to today's episode. In all of the episodes you listened to. I want to give you a special secret code that you can use to join the Academy at that VIP level. So head on over to the public to the speaking strategy Academy. Calm, or just click on our show notes and the link will take you right there. But be sure you use the code 167 as in Episode Number 167 use the code 167 for $100 off your VIP tier enrollment. I hope that you join us inside at the academy and I can't wait to see you on your very own coaching session.
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