171: Leverage Your Content Strategy for Speaking (ft. Latasha Doyle)
You’ve nailed down your signature talk, right? What about when it comes time to plan your blog posts or write what to post on social media, do you get a little overwhelmed? There's a lot to choose from.
In today’s episode, I’m joined by my own team member, Latasha Doyle and we're breaking down how to leverage your content strategy for public speaking.
If you loved this episode and it motivated you to work on more polished presentations, I’d love for you to leave a review on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag me @jessicarasdall.
Resources mentioned in this episode:
Latasha’s Content Brainstorming Spreadsheet
uncannycontent.co
instagram.com/uncannycontent
Meet Latasha
Latasha Doyle is a content writer, strategist, and owner of Uncanny Content. She supports clients with content and copy that's on purpose, on brand, and on time.
Consistency in Content Strategy
When it comes time to plan your content, the biggest theme in your content should be consistency. This is important because just like your speaking strategy is your business strategy, your content strategy is your business strategy too.
If you're posting on social media about one thing, and then you're on your blog talking about something else, and then you're showing up on a stage talking about something else—there's no consistency there.
People notice that lack of consistency, especially the people who want to learn from you. When you know how to show up and stay consistent across all of your platforms and your in person presence, that shows an expertise to your audience, which is huge.
Sticking to Your Content Strategy
As entrepreneurs and business owners, we’re constantly facing new programs and marketing techniques that show up as a shiny new toy, but we have to remember that making those changes isn’t always necessary or helpful.
One of the biggest things with a content strategy is that once you set it, and forget it, it lets you put those blinders on to keep that shiny object syndrome away. It allows you to stick to your content strategy and see how this works for you so that you can get better at your own messaging and stay consistent in what you’re trying to put out there.
Consistency in Speaking
You may be trying to scale your business through programs or courses, and that’s absolutely fine! One thing you need to be considerate of in your planning, especially when it comes to speaking, is remembering to ask yourself the following questions:
What are you speaking about?
Who are you speaking to?
Where are you speaking at?
Do all of these align with your business?
If you’re not really focused on the right opportunities that will allow you to serve the audience or even serve your business, you need to re-evaluate what your goals are and what type of consistency will get you there.
Finding Your Voice in Speaking
If you’re still trying to find that speaking topic that serves you best, you have to look at what you can offer, what you’re an expert in, and how you can deliver a presentation around that topic. So often, our team works through the process of nailing down a topic with clients, especially when they have so many to speak on.
If you’re just getting started in speaking, I want to share something that Jody Brandon said to me when I was writing my book, “This isn’t the book, it’s a book.”
You can write more than one book. You also get to drive this ship and decide what it is that you want to speak on and how you want to serve your audience.
Content Planning with a Theme of the Week
When it comes to building our a content strategy and plan, Latasha’s clients all focus on a theme of the week. For Jessica, that’s the podcast or whatever event is coming up.
This means that every piece of content that is created is based around the theme. The client makes one piece of content, then every other piece of content is influenced by that, and repurposed multiple times on different marketing platforms.
Grab Latasha’s Content Brainstorming Spreadsheet! This planner will help you to get started in planning your content strategy and organizing your marketing!
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Review the Transcript for this Episode
Transcript for Episode 171:
Jessica Rasdall
You know your stuff, right? You are a successful business owner and you are competent stepping onto a stage. But when somebody asks you, what are you going to speak about or you're thinking about what blog post or write what to post on social media, you get a little overwhelmed. There's a lot to choose from. And if that's you, today's episode is for you, friend. We're breaking down how to leverage your content strategy for public speaking.
Jessica Rasdall
Welcome back to another episode of The speak to scale Podcast, where we're helping business owners just like you grow and scale their company by speaking on stages, podcasts, webinars, and more. I'm your host, Jessica Rasdall. And I can't say thank you enough for joining me here today. I know there are so many other podcasts you could be listening to. And it means the world to me that you choose speak to scale today. Today's episode is a very special one to me, because I have brought on one of our team members, Latasha of uncanny content, runs the content machine over here. She's truly our content manager and helps decide what it is we're going to be talking about here on the podcast. She is our copywriter and helps her write all the incredible emails that go out and everything else. She is the one who helps me show up and deliver great content for you without overthinking what it is I should be talking about. And I knew we had to have Latasha here on the show, to really just peek into her brain and simplify something that I know we all overcomplicate so much. So if you're not sure what you should be posting about what you should be talking about how to take the content you've already written and use it again. Today's episode for you, Latasha is gonna show us how to create a solid content strategy that positions us as the go to speaker in our niche, grab a pen, you're gonna want to take some notes, let's dive in. listening to the podcast is a great first step. But I want you to go take action. So if you are ready to apply everything you've learned here on the show, listen up, we took all of our best resources, like our plug and play crafting your story workbook, or how to select your speaking topics workbook, resources on crafting your talk, finding and pitching events, we put them all together inside of the speaker scale vault, and we put them in order so you know exactly what to do and when to do it. to scale your business was speaking, ready to unlock the entire vault, head on over to speak to scale vault comm or click the link in our show notes. But be sure to use the code podcast for a special discount for me. For listeners who don't get to Vox in chat with and pester you every single day, can you give us a quick rundown of who you are and what you do?
Latasha Doyle
Yeah, my name is Latasha, I'm the owner of uncanny content. And basically I help direct manage and execute on content for clients with small businesses and multiple brands.
Jessica Rasdall
And you're amazing at what you do. Just
Latasha Doyle
that I left that out of my bio, sorry.
Jessica Rasdall
You are though it is in y'all can't probably not have her because I keep booked out. And I had to wait, I waited months. I did I was so good. And so patient. And I'm so grateful you took me on. So for our So one thing I would I definitely want our listeners to learn from you. Because you're really, really good at as somebody who works with you behind the scenes and you you know you write everything for our company, I know that you are so good at keeping me on track as far as making sure we're staying in our lane, and we're talking about stuff that's relevant. So as our listeners who are wanting to create more opportunities from themselves, they want to be seen as the go to Speaker they want to book stages and have collaboration opportunities. What do they need to consider when it comes to their content strategy to be seen as that like, go to person?
Latasha Doyle
Yeah, I think the biggest thing is consistency. And I know that that is not the second horribly boring word. I know. I know. But I think the biggest thing is you and I have talked about so many times as speaking strategy is business strategy. your content strategy is your business strategy too. So if you're posting on social media about one thing, and then you're on your blog, talking about something else, and then you're showing up on a stage talking about something else. There's no Consistency there. And people notice especially the people who want to learn from you, who wants to recruit recruit you for their events, things like that. Really knowing how to show up and stay consistent across all your platforms and all of your online or in person presence is huge, huge. And
Jessica Rasdall
Yo, please i know i think so often we compartmentalize those different areas right? We feel like Oh, that's a stage or they're you know, they're seeing me in one spot and Instagram people see me over here but what happens when that person who meets you in the audience from the stage goes to your Instagram account?
Latasha Doyle
Yeah, I think this is one of the most important things that so many people miss especially in the online small business space is they assume like, Oh, I have like my people on Instagram and then I have you know, people who find me out of the blue on my website and then people who booked me for speaking events are going to be a totally different crowd like they're going to want me because I'm a mom or you know, I'm a woman of color or things like that, where it's like there's different personal identifiers that get them booked. But the truth is that everything that you do is going to be an ecosystem, right? Like you want to make sure that your ecosystem is supported by consistent content like consistent messaging by talking about the same things on different platforms. And you might have to tweak your message a little bit like you can be a little bit more snarky on your Instagram for example that on your podcast, but you should still be talking about the same things you should still be presenting that same unified front across platforms.
Jessica Rasdall
I agree and it's so funny that you say that because I I have a speaking engagement next week. That's what's like super top of mind for me and she blocked me from LinkedIn. Like I don't even do anything I'm like over being super honest it is something that I have ignored really bad i mean i'm i'm prioritizing that now because obviously it works Yeah, but in realizing I just I think it's so easy to get into this bubble of thinking well everyone sees my Instagram post or everyone heard that podcast episode like everyone read that email and remembering there are so many other touch points that we still need to be showing up in the same way so I'm taking all that magic that you write for us and our emails and stuff and I'm shoving it over it on LinkedIn too.
Latasha Doyle
So that's the beauty of it is the the cool thing is that when you start to really be consistent, you're actually saving yourself time like you're not creating a ton of content probably different platforms and thinking okay, well people on Instagram want me to talk about this or they want to see reels that are related to anything that I'm talking about over in my business sector or like LinkedIn like you can use an email you might have to clean it up a little bit like your emails for example are a little bit sassy but the content can still be the same and that goes for you know your speaking engagements too. You can use content that you've created in the past as your signature story your presentation I mean it I could go on That's what she
Jessica Rasdall
said. Yeah, well, that's the thing is she reached this woman reached out to book me. And when I is to book me to speak about speaking and it's because like, I share the podcast episode over there, like all you know, talking about speaking for your business speaking for your business constantly. And I'm taking that same content and putting it over there. So all she seeing for me is me as this thought leader talking about speaking for, you know, for your business, and I'm like, I don't know why it's
Latasha Doyle
doing the work for you. It is it's magic.
Jessica Rasdall
It's magical, just magical.
Unknown Speaker
And I think that's the interesting part too for people in general but especially people who want to start speaking is they're going to get into this groove of like him showing up consistently I'm talking about like my Cornerstone things like for you, you know how to speak for your business, how speaking can scale your business, you know, all of those things. Tell me that doesn't get like repetitive and like you don't want to kind of bash your head against wall somedays. All the time. Okay, so that is normal. That's a normal phenomenon. And it can be a little bit discouraging, especially for really creative entrepreneurs or people who are like enneagram, sevens, eights, they have a lot of ideas. I love you all. But you have the ability to channel those ideas into your content strategy in a way that lets you infuse a new story into it or take a new approach but you are still keeping that like nugget of information in there you know like you've started talking about how speaking strategy is business strategy that's a new take on the same thing you've been saying. You're putting it in a different way because you've heard people talking about it or you've you know, had new insights. But the nugget is still the same. Like that little pearl in the middle of all of that stuff is the same. And that should be the same for everybody. You know, your content that you're talking about it Instagram could be you know, have hidden in your dancing reel or whatever you want it to be.
Latasha Doyle
You are my life's goal to get you to dance real now.
Latasha Doyle
You know, polishing it up a little bit for LinkedIn and you know, creating a, maybe a slightly different story to tell on the stage. But at the end of the day, that message is boiled down, it's the
Jessica Rasdall
same. And I, I don't know why we complicate this so much with business because I think back to, like, when I first started speaking, I spoke for like, 10 years on giving the exact same presentation like multiple times a week to 10s of 1000s of people. And it did nothing but make me better at delivering it made it easy to just show up and and give them everything I have, and it made a great impact. But when it comes to business, right, it's always like, well, I need something new and shiny, I need something fresh,
Latasha Doyle
I'll get a little fancy here, I think the biggest reason that happens is because we're letting other people's noise influence what we're doing. And we see that new shiny coach or new shiny program when we think oh, they've got the key, they know what they're doing. And to some extent, they might, but also they're never going to know your business or your audience like you know, your business or your audience. And the things that they might tell you could be counter intuitive or counteractive to your overall strategy, your your end goal, and I don't think people talk about that enough. We hear that somebody else had really great results with a program or a template or whatever it may be. And we think, oh, we have to do that. That's not true. You don't have to do that. You can absolutely build a business and a speaking reputation and a platform based on I know my people, and I know how I want to talk to them. And I'm going to stick to that. But it's easy to get muddied, especially in the online business world because there's a lot of noise.
Jessica Rasdall
There is I feel like, you know, Joey vitality who's been on the show a million times. He was interviewing me for an upcoming book he's writing and he always I one thing about Joey, is if you've never had a one on one like with him, he asked the best questions. He's so inquisitive. I like it's like a superpower of his. So I love talking to Joey because I come up with great content for myself. I'm like, Oh, that's a great question. Like, I should talk about that. But he asked me, he was asking me about like, you know, what, what is one of the most pivotal things that has ever happened in your business? Like what what has inspired the largest growth, the biggest change? And I was like, honestly, it was the season where I put on my blinders. And I didn't look for an answer for somebody else. It was the seasons when I said, like, what's working, what's not working? How can we do it better. And it's always the seasons where we look inside instead of outside for myself, at least, that we've seen the most success.
Latasha Doyle
I love that. I also think that that's really, really hard. Yeah, I'm, I'm an Indian current one. So for me to put on my blinders and just shut up and do the work is like, absolutely the easiest thing in the world. Like, I don't care about what other people are doing. But I also recognize that other interior types, other personalities, people with any sort of neurodivergent challenges, all of those things kind of influenced the way that we intake and process information, it differs. So when we see that shiny new thing, we think, Oh, well, that's what I need, like, I need that solution. Because clearly, you know, I'm not managing this on my own. And I think one of the biggest things with a content strategy is that once you set it, and forget it, it lets you put those blinders on. And it lets you say, you know what, I am sticking to this, I am sticking to this and seeing how this works for me, and I am going to get better at this message. And, I mean, that goes for any sort of goal that we have in our business, but I can only speak to like the content strategy.
Jessica Rasdall
Where when it comes to business owners doing this wrong, we're kind of talking about, you know, the, it's easy to seat, look at what other people are doing and tried to go in these different directions rather than committing to our own. You've worked with a lot of business owners, right? And you've worked with a lot of business owners who are in that speaking thought leadership space, where do you see them really struggling with this?
Latasha Doyle
I see them. They're taking opportunities to try to scale faster, or once they've already scaled to a certain height. They're just attempting to keep that growth by connecting with other people in their space or other events in their space that they feel like, Oh, this is just not my level. So I need to take it and that I think when we get started we always have this like hustle mentality. Like you know what, I'm just gonna say yes, and see what happens. And I think for me, personally, that led to really great things. So I'm not going to say don't do that. But I will say that once you get to a point and you really want to start scaling your business with speaking, you actually need to be really attentive to what you're speaking about where you're speaking who you're speaking to the end goal of the conference, or the summit, or whatever it may be. And ask yourself if it really aligns, because at the end of the day, you could, you could get yourself down like a little red towards a nice, you don't want. And I see this so often with my clients, where they're like, you know what, I actually don't want to be speaking to these people. And I'm like, Well, that's because you said yes to the people. And it took you down this path. And he kept saying, yes. So if you're starting out with speaking, and you're just like, you know, what, hey, I have a summit that got offered to me, or, you know, hey, I really want to speak at the summit. Go do it, that's fine. But let that guide you towards one your, your actual presentation that you want to be known for, let it open new doors and the direction you want to go in? And then start saying no, when it actually is important to say no.
Jessica Rasdall
I think that's one of the hardest parts I see for our students and clients is, is the saying no. And, again, I'm with you relationships, connections, like it is what sets you up on a solid foundation. It's what builds fast growth. But there you get to a point, when you're scaling beyond yourself, where you really have to no longer make decisions based on your network, your friends, your circle. But what is the best move for this company? And I am I making? Am I speaking on behalf of the company? Well, and I think until we get to a point where we can check our ego at the door and say like, it's not the Jessica show, right? It's the it's about the whole team. It's about everything we're all doing collectively that it does you start running in circles.
Latasha Doyle
Yeah, but I think too, this is where, for me personally, I have sort of found this niche with clients who have a personal brand, and then like an actual company brand. So for them, it's easier for us to decide like, Okay, so this speaking opportunity is about you know, being an entrepreneur mom, like cool, that's your personal brand. Got it. And then there's this other one that's about you know, like, whatever you specialize in, in your business, sweet, let's do it for that brand. But I think most people don't have to brands like that. And then it gets very muddy. Because Yeah, you are a person running a business. We're humans first, as Megan puts it, but I do think that it's really important to like you said, check your ego at the door, recognize that you are not your brand. And that your personal reputation, your personal network is not necessarily going to reflect back to your business success.
Jessica Rasdall
I get this question like once a week, I just answered it this morning, like an inbox, thanks to your magical email sequences that feel so inviting and people want to respond to them. I love you. They, but one of our emails asked our audience, you know, what's your topic? What do you speak on? Because it's a really, really important question. And so often they will respond back with like, Well, here's all the things like, here's my life experience. Here's the things I've been through, here's what I could talk about, and I get it, like I get how overwhelming it is. But my question back is always, what is the most what is the one thing you are most focused on scaling in the next 12 to 24 months? That's it? Like that's the question of like, is it brand awareness? Is it an offer? Is it because like that, yes, there's a million things you could be talking about. But it's not the only presentation you'll ever develop? Like, think it's just deciding what's the first one. And I get that from Jody Brandon, when I was writing my book. And I was getting really hung up on some stuff. And one day, she just said to me, she was like, This isn't the book. It's a book, just like, you can always write more books and like so same thing. Like you can always write more presentations. Yeah. Good job. I love God.
Latasha Doyle
We all shout out to God. Yeah, I think that that's one of the hardest things too is when we start speaking, we think, Oh, well, I can show up in a ton of places because I have these different messages. But the same thing goes for our content strategy where if you're, you know, let's just use you as an example. So like if we told your personal story all the time, and then we didn't tie that back to your actual business goals. People are going to be like, Okay, cool. She's a motivational speaker. And you're going to get booked for that, which is awesome. But that's not actually what you want to be known for. And that's not actually what your business goals are. Your business goals are for other entrepreneurs who are ready to speak at scale. That's a very clear difference. But I think that so many, especially people who are new to speaking they get really muddied in their head about like, Oh, well, if I can talk about all these things, I have all this connection that opens all these doors. But you really want to stay the path. And you really want to figure out what you want to be known for. And if you don't know that I get it cool. Maybe go out and try some different things. But at the end of the day, that has to tie back to your business goals. Otherwise, you're just going to be, you know, a personal brand motivational speaker. And then you need to actually like retrofit your business model to reflect
Jessica Rasdall
that. It's so important to because thank you for making sure our contents consistent. Because I think so often, we think, again, this compartmentalised idea of like, well, if I'm posting on Instagram, about my, you know, copy agency, but I'm speaking on stages, as a motivational speaker, it's okay, it's different people at different places, but we forget so much. It's not just the people who see the posts to hear the talk. They're the ones making the referral, they're the ones telling people what they saw. And it's like, so often, you know, I want to make sure I if people are going to talk about me, I want them talking about the right thing. I would like to steer that narrative, if possible. And it's, uh, you know, like, you ever have that person who, who, like, you get a referral, and you see that the name is somebody you haven't seen in business for like three years? And you're like, Oh, no, what did they tell you? Like, I don't do that anymore. You know, things like that. And I think it's just so so important to make sure that remember, like we get to drive the ship, we get to decide how people receive us, what they're going to say how they're going to feel how they're going to, you know, speak to somebody else, how they're going to put our name into opportunities and rooms that we will never walk into.
Latasha Doyle
Yeah, I think that that's such an important point to make. And I also think that it to put it a little bit more into perspective, like, have you ever heard somebody speak, you know, on a summit or, you know, in like a guest capacity for like a membership that you're in? And they're talking about something? And you're like, Oh, that's awesome. And then you Google them, or you look at their Instagram, and you're like, wait, you talked about this, but you're actually talking about something else on your website? Yeah, there's such a dissonance there. And then my instant, you know, this could be just given the nature of what I do. But my instant reaction is, oh, you clearly don't know where your lane is yet. And then that makes me think, I don't necessarily want to work with you if you're going to be scattered in all these different places, because I want somebody who knows their stuff, who sticks to it, and who has been doing it for a while. And I think that that's true of organizers, when they want to book you for an event. They want to know like you've been talking about the stuff you have, even if you don't have speaking experience, you've been showing up with the same message so they know what you're going to talk about. But also people who want to work with you after you've had a speaking engagement, like they're going to Google you, they're going to look up your Instagram. Yeah, give them give them a streamlined experience. So they think you know what, I know this person who does this really well. And that's eventually going to lead to, you know, boosting your business goals as well.
Jessica Rasdall
So if we are committed to staying in our lane and talking about our things, and making sure this all fits our business strategy, and I know we've, this is something that you you harp on. But how do we we're busy, right? So if we're speaking, we're doing this stuff. We've got full plates. And what if they don't have a magical Latasha in their corner? Like, how do they keep putting out content? Without, like, burning themselves out?
Latasha Doyle
Yeah. This is the magic of repurposing. So basically, you know, this is what I do for you this is what we do for other clients is we have a theme for the week period. That's the theme for you The theme is your podcast. Or if you have like a really big event coming up. That's the focus. That is what we focus on. Everything that we create is around that. And what we do is you obviously have your podcast, most people don't have a podcast. So what we end up doing is either creating a blog or email or a video script, or whatever it may be having the client then you record the video if needed, but you create one piece of content. And then you post about that from that content. And you turn it into social posts that you can schedule ahead of time you turn it into an email that you can schedule ahead of time into a blog, you can schedule ahead of time. And then we actually use all of that, again, like mind boggling, but you can use the same content. Again, I don't recommend that on your blog or your podcast like unless you do like a summer series or whatever. But you can reuse social posts a few months out like not everybody's reading your social posts, sorry. But really creating a system around creating one piece of Cornerstone content. And then literally just pulling out little snippets for an email for a social post whatever it may be. There are a lot of amazing VA s and assistants out there who can help you with this. Who can schedule it for you. Just because you're busy doesn't mean that you can't repurpose the content that you've poured a lot of time and energy into,
Jessica Rasdall
Oh, I love it. And I get to I just the direction and how you drive the content ship for us. Like it makes it easy for me to show up and be the face of it all. And no, because it is it's overwhelming when you when you've been talking about the same thing for a really long time. Here like me, and you've been doing the same work, like you're really good at it, because you do it all the time. But sometimes it can be like, Oh, well, what am I going to talk about this week, because I'm always talking about speaking. And it helps me so much be able to show up with clarity and confidence and know, okay, this is what they need for me this week, like, this is what people need to hear. And I'm just Yeah,
Unknown Speaker
she ate it. Well, I also don't think you need a me to do this. I think it's something that like, you know, all I'll share it at the end, too. But there's a content planning spreadsheet that we share. So
Jessica Rasdall
tell us about it.
Latasha Doyle
That's a spreadsheet. And it has you map out your goals. So the biggest thing that I do that we do is we blend basically like your overall business strategy or big milestones or events you have coming up with your content strategy. So really looking ahead and seeing like, you know what, hey, I'm going to be launching that new template, or, hey, I'm going to be doing that joint summit on the state and then retrofitting content plans that lead people to that. So the week before the summit, you're pushing to the summit, things like that. But we have a spreadsheet that will include in the show notes. It'll basically show you like how you brainstorm like, Here's what's coming, here's what I want to talk about, and then help you organize it in a way that you know exactly what you're talking about week by week. And I think that once you really get that system down of really looking at your calendar and your business goals, it's a lot easier for you to create content that you can actually stick to and say, I know exactly what I'm talking about this week, I would like to give another example of what this looks like for somebody else's business. If you don't mind, I think that yours, yours is a very unique business and that like you were literally just talking about speaking scale your business there's, you know, other stories, we plugged into that. But that's it. Very straightforward. So for example, I have a client who is a coach to fit this female owner. So women who own yoga studios, or Pilates studios, or their physical therapist, things like that. And her content strategy is based around she speaks at, you know, some conferences, or did you know, pre COVID. But also she has a membership model, she has her Instagram that she does, and then she has a mastermind. So there are all these different pieces of content that we have to think about. Because there are different levels, right? So there's free content, there's low cost content, and then there's premium content. So for people who have that kind of stuff, and then also do speaking, what's going to happen is you're going to realize like Oh crap, I've literally said all of this, and I'm afraid to give it away for free on a stage or freedom I you know, audience, things like that. But what happens when we do that is you tear, tear it like ti er. So you actually think about the ways that you can share a little tidbit of information when you're free channels. And then you think, Okay, how can I dive a little bit deeper into this for my low cost channels? And then for my premium people, how do I dig into this, like, really show them the depth here. And you can have the same theme for the week. And I don't think that people understand that enough. And they think, Oh, I have to like, this is a totally separate content strategy. This is a totally separate content strategy. This is totally separate. And it's not what you can do is you can tear it so that you're saying, Okay, today I'm talking about, you know, what to look for in a fitness coaching mentor, right, and there's just one little snippet for the Instagram channel. And then there's a deeper, you know, a couple of two to three points where the low cost and then for the premium channel, it's like really talking about what to look for in a mentor. And then on a speaking stage, she can kind of blend all three of those, depending on the audience, depending on what she really needs to dig into. But it's really powerful to do it. The same sort of topic across the board for a week or batch of weeks, whatever, however you need to do it. But really focusing on the same thing every week will help you show up more and also help you see what you're giving away for free and what you're actually giving away paid.
Jessica Rasdall
I love that and it's I mean in for me so much that's been helping with like just batching it because I can see the different components and pull from them like just today. I wrote a little snippet to go like an insider tip for October for our her Academy students who are in the VIP tier. And I was like, Oh, this is the same stuff I'm gonna be talking about on the podcast, Okay, perfect copy, paste, outline, done, migrated now it's so helpful to like when you're already in that frame of mind to think about where all the places This little piece of information can go Yeah,
Unknown Speaker
yeah. And so the way that we plan was we planned by week. So as you're going and you're making that outline for your video, your podcast or your blog, you're literally pulling it out as you go and saying, Hey, you know what, that's a good social media caption, you know what that's gonna be a really good reel sampling script. It's gonna happen, you know, and then also, as you're going in, you're developing that you can say, Hey, this is actually something that I can use in a future presentation, this specific story would be good. And you can pull that out into a bank of like, you know, introductions for your main presentation. So it is really, really powerful. I think the content repurposing thing is just, once you get into the groove, once you get used to it, it is so second nature. And it's also you can have an entire library of content to pull from for anything that you need to do. And if you're like, totally burnt out on saying the same crap over and over again, go back to your posts from you know, three or four months ago and say, You know what, this one did really well, how can I like maybe spice it up a little bit so that it's a slightly different, even if there's like an extra emoji in there, I don't care. Nobody cares your content. But really reusing what you've already got. And that, making sure that it's showing up across platforms, so that when you do eventually want to start speaking, or you're really pursuing a specific type of speaking opportunity, that content is already there.
Jessica Rasdall
Genius, I can't thank you enough for all that you do for us and for me, but also for sharing today with our listeners, I know this will be such just a great episode for them to look at their content differently and think about how they can elevate this experience without adding a bunch more to their plate.
Latasha Doyle
Yes, that is the biggest thing was keeping it simple. It does not have to be hard.
Jessica Rasdall
So for our listeners who want to learn more about you stalk you on the internet, what's the best ways for them to do that?
Latasha Doyle
Yeah, so I'm most active on Instagram at uncanny content. But you can also find us online, our website is uncanny content.co.
Jessica Rasdall
And we'll link all of that in the show notes. So you can easily click and binge and go grab the spreadsheet so you can repurpose your content and have intention behind the stuff you're putting out into the world. Thank you so much for tuning into today's episode of The speak to scale podcast. It would mean the world to us if you could just take a second and head on over to iTunes and leave us a review. Your support of this show allows us to continue creating this content for you each and every week. And we appreciate your reviews and you sharing about the show more than you know. As always, I will be over here cheering you on friend. I'll see you next week for another episode of The speak to scale podcast.
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