Ep 54: Speaker Pricing | Show me the money

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Regardless of the level of talent or experience, I frequently find that public speakers struggle with determining how much they should be charging for their time. This is one of the single most common questions that I am asked by my clients as well as event organizers. I’m here to tell you that the business of speaking is all about relationships. If your price is a rigid number set in stone, you could be missing out on some amazing opportunities. Join me today as we discuss the considerations you should be making and questions you should be asking to foster the correct dialogue with an event organizer so that you can derive that magic number.

Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

 

Episode takeaways you don’t want to miss:

  • Your market has much more influence over the price that you can charge for a talk than your actual abilities

  • What you can charge for your talk hinges on which speaking tier you fall into

  • Find out what tier you fall into by reviewing episode 1 of the public speaking strategist podcast

  • If you’re in tier 1, stay close to home and do speaking opportunities that are in your backyard that are not going to cost you a lot of money.

  • Decisions on whether or not to accept an invitation to speak at an event are much clearer when you have a firm set of parameters to make your determination around

  • If you are a tier 1 or 2 speaker, You should be setting a quarterly budget to determine how much you’re willing to invest into your business in the way of speaking. Airline tickets, hotels etc are not free. You can’t afford to say yes to every invitation

  • If you are a tier 1 or 2 speaker, your content should be gold. Your payment is usually going to be in the form of conversions rather than a speaking fee

  • The business of speaking is all about relationships

  • You cannot be rigid in the way you set your speaking prices. You need to be flexible to attain the greatest reach and afford yourself the most opportunities

  • Presentations are carefully crafted custom experiences and pricing falls in line with this theory

  • Before quoting an event organizer a price should be asking the following questions

    • What is your budget?

    • What are you hoping to achieve with this event?

    • What other perks may be involved for you? (professional photos/demo reel/compensated for travel & hotels)

  • Don’t compare yourself with the fees other speakers may be commanding

 

Reminder: Take a screenshot of your itunes review and email it to hello@jessicarasdall.com to be entered to win a free speaker strategy session

Resources mentioned in this episode:

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.



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