Ep 75: The Missing Link to Your Conversions (ft. Jess Jordana)
I am so excited that you're here and I know that you've been working really hard to grow your business with speaking. What about those times when you feel like you've poured into your presentation, had a strong delivery and still didn’t convert the way you wanted? If this sounds like you, there's a good possibility that the missing piece is the lack of a connection you’re establishing with your audience. I've brought in an amazing brand messaging strategist and fellow “Jessica” to teach us about getting in your audience's head so you’ll deliver a message that will truly resonate with them and they won’t forget.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
The power of moving somebody to action with your message…. CONVERSION!
The steps necessary to get to this point in the sales process.
The Harvard Business Review actually says that highly connected clients and customers are 52% more valuable on average than the highly satisfied client or customers
If your audience doesn’t feel connected to you and your brand, then they're not going to come back and they're not going to tell their friends.
Why you need to build a connection before you can start to address a potential clients needs
How to show what is possible on the other side of a potential client’s obstacles
The last step in the process is conversion where you offer to give them all of the tools they need to overcome their obstacles and achieve their desired results
When its appropriate to ask for the sale. What step in the sales process this takes place in
How this process/technique can be applied to everything from your sales/landing page to your “about me” page on your website
Reminder: Take a screenshot of your itunes review and email it to hello@jessicarasdall.com to be entered to win a free speaker strategy session
Resources mentioned in this episode:
Need help writing copy for your website? Jessica’s got your back with easy to use copy templates. Click here to start writing your own copy that connects with your dream clients.
Take the Quiz >> Find out the best way to add speaking to your marketing strategy
Get 50% off your first year of Honeybook
Loved this episode? follow us on Pinterest and pin it for later!
Other related episodes you’ll love
*Affiliate links may be included above. However, we only share resources with you that we personally use and love!