Ep 77: How to Leverage Speaking for Your 1:1 Service
We need to have a little heart to heart! I want to correct your perspective on many of the service-based business owners you see speaking. When seeing them on the stage at industry events, it's easy to get caught up in the glamor and instantly start to assume that this is something that is working so well for them. They're getting tons of exposure and they certainly must be getting a lot of clients from it, right? Speaking must be this awesome thing that has them rolling in the money! The reality is most business owners who are high dollar service providers seldom effectively turn a profit from these speaking engagements.
If you've been around here for a while, I'm sure you've heard me talk a lot about using speaking to grow your online programs, courses and digital products, but what if you don't have any of that setup yet? Should you wait to start speaking or is now the right time to dive in? This episode is about making the most of monetizing these events and how to bridge the gap of your high priced service offering with a smaller passive offering.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
A lot of service providers speaking at industry events do not have a passive revenue offering in place. This is one of the main drivers behind them spending more money than they're making on these speaking engagements
The number one reason that most people are not able to grow their business with speaking is because they're agreeing to speak on the wrong topics for their business
When you go into speaking without a clear strategy, you end up saying yes to opportunities that don't necessarily serve your business
Another reason that most people are not able to grow their business with speaking is because their talk is not crafted to lead their audience back to a paying offering
You want to make sure that you craft your talk in a very strategic way that is not only going to teach your audience something incredibly valuable but empowers them to make the decision that it's something they need to take action on
Before you speak at your next industry event:
Manage expectations (what the organizer and your audience want)
Know what you can and can’t take on
Prep your business for inquiries
Have a solid waitlist process
Start creating a passive offer to help your clients start getting results even if you can’t take them on! ← The EPISODE GOLD!!
When speaking at an event, set up a separate way for them to inquire about working with you. You want a new page, contact form, or new landing page so that you can track how many leads/inquiries and traffic is coming directly from that speaking engagement. This is going to help you see if speaking is going to be profitable for your business
Reminder: Take a screenshot of your itunes review and email it to firstname.lastname@example.org to be entered to win a free speaker strategy session
Resources mentioned in this episode:
Free Workbook for figuring out speaking topics
Take the Quiz >> Find out the best way to add speaking to your marketing strategy
Get 50% off your first year of Honeybook
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