Ep 125: When Conversions Don't Really Matter
When a new speaking opportunity comes across your desk (whether an in-person or virtual event), how are you determining if this is something that you should say “yes” or “no” to? If your only determining factor is, “Can I get a conversion” or “Can I make a new sale?” you are missing out on half of the equation. Conversions are not everything. This might sound a little crazy coming from me, considering this is The Speak to Scale Podcast, and that my job is to help you scale your business with speaking!
In today’s episode of The Speak to Scale Podcast I walk you through some of the things to consider when you are presented with a speaking opportunity. From what questions you should be asking, to considering when conversions matter and when they don't, and how to create a balance between opportunities that are conversion-focused and those that are not. So grab a pen, and let's dive in.
Resources mentioned in this episode:
Episode takeaways you don’t want to miss:
How to shift your mindset from tunnel vision on conversion to looking at the big picture
Why we are missing out if we only focus on the immediate sale opportunity vs. considering the possibilities that come from connecting with and serving our audience, and the value of building long term relationships
What is a business owner’s ego, and why you need to let go of it.
Why you should resist the temptation to speak on all the stages where your peers are
How to create a balance between conversion-focused speaking engagements and those that present a different type of opportunity
Why you should have (and stick to) a balanced budget that is not all about money
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