Ep 94: How to Make Video Work for You (ft. Marvin Flavien)
It is no secret that video plays a huge role in how we connect with our audience. It allows us to make fast connections, answer burning questions, and gives our audience a taste of what it's like to work with us. As speakers, it certainly makes sense that we tap into this valuable resource to make deep connections with our audience as well as decision makers who could book us to speak. I have brought in a friend and one of our Speaker Circle members Marvin Flavien to share exactly how you can leverage video to market your business. Tune in as I hand the mic over to Marvin so that we can reframe the value of video as a speaker.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
How video can be used to give your audience a deeper view and connection with your business or how you conduct business so that they resonate with you
The right questions to ask yourself about your business to use as inspiration to create dynamite video content
The power of video to give your audience instructions about how to handle administrative issues (scheduling with you, what you offer, etc….), rather than having a receptionist or playing receptionist yourself.
How video can answer your audience's objections and consumer questions
The power and value of someone getting to actually see you speak
The importance of making sure your “why” is included in your video content
Being able to captivate your audience. The duration of your video isn’t what's most important
Video allows you to bring people into your world. It allows you to “show” your audience rather than have to explain to them what you do.
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Resources mentioned in this episode:
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