Ep 44: Using TV Appearances to Boost Your Credibility | ft. Steven Hughes
There’s tremendous power in positioning ourselves as subject matter experts on major media platforms vs our own. I get a lot of questions about how I’ve navigated sharing my story on international media outlets over the last 12 years. On this episode, I’ve brought in my friend Steven Hughes to chat about how to leverage TV/Media exposure to position yourself as the go-to expert in your zone of genius.
Episode takeaways you don’t want to miss:
Start with becoming comfortable speaking on your own platforms before you make the jump to speaking to TV/Media outlets. No one is going to bring you on TV when you’re just getting started on a subject. You need to establish yourself on your own platforms first before you can pitch a media outlet.
Producers and executive producers need content for TV just like Facebook and IG does. If you can provide that content, you can be their best friend! Don’t be afraid to ask the question because you feel like you’re doing the media a favor… They need your content and you need their exposure. You serve each other, which is a win/win.
Major networks look to local networks for content just like Facebook looks to you for its content. Start with your local media outlets first.
Friends/family/fans are much more likely to share your TV media exposure than something you posted because of how proud they are of your success and how much they already believe in you.
Resources mentioned in this episode:
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