Ep 69: How to Price Your Programs and Courses (ft. Kristin Kaplan)
Welcome back friends! Today’s episode of the Creative Speaker Podcast is going to piggyback on last week’s episode about becoming an educator in your industry. As you grow as an entrepreneur and start to develop new revenue streams, pricing the programs, services or courses you develop for your audience can be a bit confusing and overwhelming mainly due to the fact that in many cases you aren’t delivering a tangible product. Lucky for you I’ve brought my friend Kristin Kaplan on the podcast to go over how to use a value-based pricing strategy to command a price that is fair to both you and your customers.
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Episode takeaways you don’t want to miss:
Before you create a course, it’s very important to understand exactly what your audience really wants
Staying in your lane and being consistent in the way you serve your audience is a great way to build your credibility and command a premium price. Are you the go-to person? What's your audience size?
There are 2 different pricing strategies: Cost and Value based strategies
With educational type offers, you’re going to rely heavily on a value based pricing strategy
Your price needs to reflect the value of the transformation you’re offering
Also holds you accountable to the value you SHOULD be delivering
Most customers are looking for a 10x return on their investment
Having testimonials and case studies of others who have actually accomplished the transformation you are promising is a great selling point
Check out Kristin’s Pricing Workbook for detailed pricing formulas and value based strategies
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Resources mentioned in this episode:
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